Febreze® and the Salvation Army Donate Sports Equipment to the North Texas Youth Education Town in Arlington

CINCINNATI, Jan. 24, 2011 /PRNewswire/ -- Febreze, the "Official Air Freshener of the NFL" and the Dallas Forth-Worth Salvation Army are teaming up to host the first-ever Febreze Game Day Freshness Sports Equipment Drive at the NFL Experience, from January 27-30, 2011 and February 2-6, 2011.  Just in time for Super Bowl XLV, Febreze and the Salvation Army will be collecting new and gently used sports equipment and athletic gear from local and visiting families at NFL Experience, which will be freshened using Febreze products and donated to the North Texas Youth Education Town in Arlington.

"We are proud to support local youth organizations like the Youth Education Town and its continued spirit of giving to young athletes," says Scott Beal, Brand Manager of Febreze. "Febreze products, specifically our Febreze SPORT line, are designed to eliminate tough sports odors from fabrics like shoes, apparel, and other athletic gear and keep sports equipment that you can't wash fresh for any athlete, during any sports season."  

During the two weeks leading up to the Super Bowl XLV, consumers will be encouraged to drop off new and gently used sports equipment, apparel and gear at the Febreze Game Day Freshness tour bus stationed at the NFL Experience. Each donation will be rewarded with a discount to the on-site merchandise shop and a Febreze To Go Fabric Refresher sample.

"Our partnership with Febreze to facilitate the Sports Equipment Drive furthers our commitment to donate products and services for people in need," says Captain Andy Miller III, of the Salvation Army. "The donated equipment and gear will go directly to the North Texas Youth Education Town in Arlington to provide athletes of tomorrow a better chance to succeed."

The Febreze drive is a result of a sponsorship between Procter & Gamble and the NFL.  The Febreze family of products has always been well-known for providing fresh, clean scents and eliminating odors from fabrics and the air, and now has tackled tough odors in NFL locker rooms across the country.

For more information on the program, visit www.facebook.com/febreze and www.febreze.com. Follow Febreze on Twitter @Febreze_Fresh.

About Procter & Gamble [NYSE: PG] Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®.  The P&G community consists of over 135,000 employees working in over 80 countries worldwide.  Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brand.

About The Salvation Army

The Salvation Army is a worldwide Christian organization that in the Dallas-Fort Worth Metroplex provides 75 different programs and services to help make life better for individuals and families. Services include: substance abuse treatment, homeless shelters, life-skills classes, nonperishable food, Christmas gifts for children, disaster relief, domestic violence programs, emergency financial assistance, child care, after-school programs, summer day camps, computer training, senior citizens services, and low-cost youth sports leagues.

The Salvation Army's religious and social service activities serve millions of men, women and children in more than 100 nations around the world. Volunteers, contributors, and other supporters make the services possible in local communities across the country. For more information, go to www.salvationarmydfw.org.

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SOURCE P&G/Febreze