Scented Decor Product Offers New, Family-Friendly Take On The Traditional Reed Diffuser for Busy Moms

CINCINNATI, March 25 /PRNewswire-FirstCall/ -- The Febreze Home Collection is expanding its line of premium scented home decor items with a No Spill Wood Diffuser.  A perfect home accent for hectic households and busy moms, the No Spill Wood Diffuser offers a new take on the typical reed diffuser and boasts a spill-free design so consumers can enjoy the beauty and scent of Febreze without the worry of spills.

"Febreze is always looking to create innovative air care products that meet the needs of our target consumer," said Chad Brizendine, assistant brand manager, Febreze.  "The No Spill Wood Diffuser is a great addition to the Febreze Home Collection and will allow scent and decor-lovers to experience the premium decor products one would find at specialty stores right in the aisle of their local mass retailer."

The No Spill Wood Diffuser technology allows Febreze scented oils to be absorbed into the wood and then diffuse through the air for an authentic scent experience without the worry or hassle of spills.  The decorative product joins the likes of Febreze Flameless Luminaries, Soy Candles and Room Spray to complement the complete Febreze Home Collection of products that allow consumers to accent their homes with modern design and authentic fragrances.

In support of the new product launch, Febreze is partnering with Brooke Burke, mommy correspondent on the daytime talk show "The Doctors," host of TV Land's, "She's Got the Look" and "mom-prenuer" and Co-CEO of the online community for the woman behind the mom ModernMom.com. As a busy mother of four, Brooke is always looking for ways to bring balance and simplification to her daily life.    

"For my busy household, the stylish Febreze No Spill Wood Diffuser allows me to enjoy the scent of Febreze without having to worry about spills," said spokesperson Brooke Burke.  "Busy moms like me with kids or even pets can take a breath of fresh air knowing that the new Febreze product won't cause a hectic mess like traditional reed diffusers are prone to do."  

In addition to sharing her family-friendly decor tips with influencers in the ModernMom community, Brooke Burke will also be featured in a variety of videos showing modern moms across the world how to create family-friendly decor in their own homes. These videos will be featured on YouTube, Facebook (www.facebook.com/febreze) and ModernMom.com.

The Febreze No Spill Wood Diffuser is available in Willow Blossom, Pomegranate Mango, Green Tea Citrus and Honeysuckle Orchid scents.  The new product and the entire Febreze Home Collection is available at grocery and mass retailers nationwide, with the suggested prices ranging from $14.99-$16.99.  For more information on the Febreze family of products, please visit www.febreze.com or follow Febreze on Twitter @Febreze_Fresh.

About Procter & Gamble [NYSE: PG]

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Febreze; Procter & Gamble

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