Federal-Mogul's Iconic Champion® Brand Introduces New Line in Oil, Air and Cabin Air Filter Categories
Innovative New Champion Filters Offer Best-in-Class Quality And Unsurpassed Brand Preference Among Consumers
SOUTHFIELD, Mich., Feb. 8, 2012 /PRNewswire/ -- Federal-Mogul (NASDAQ: FDML) has introduced its iconic Champion® brand to the automotive filtration category with comprehensive lines of oil, air and cabin air filters featuring best-in-class quality and construction for do-it-yourselfers who are looking for reliable and affordable performance from a brand they know and trust.
Champion oil and air filters are available immediately, while Champion premium oil filters and an all-makes/all-models offering of cabin air filters will be available in March.
"Extensive consumer testing shows that the Champion brand name outperforms other major brands in terms of overall consumer preference and trust. Our new filter program builds on this significant advantage with filter designs that provide the protection required for today's demanding engines," said Mike McKee, product director, service products, Federal-Mogul.
The Champion line includes 53 oil and 183 air filter SKUs that provide 98 and 90 percent coverage, respectively, of the North American passenger vehicle population.
Champion oil filters are designed to provide optimal engine protection and service life through substantially higher multi-pass capacity and efficiency than comparably priced filters from other manufacturers. Each filter is engineered and constructed to meet or exceed original equipment specifications and features an optimized filtration media that traps 96 percent of contaminants as measured through the ISO 4548-12 multi-pass test procedure.
"As one of the world's premier OE engine parts manufacturers, Federal-Mogul is uniquely qualified to provide advanced filtration products that help extend engine life," McKee said. "Our extensive global engineering resources enhance the power and value of the Champion brand in the minds of many consumers, and help auto parts providers sell more products and establish stronger customer relationships."
Champion filters are offered in colorful, attractive retail packaging that leverages the brand's signature red-and-black trade dress and iconic "bow tie" logo.
For more information regarding new Champion air and oil filters, please contact your Federal-Mogul representative, visit www.AlwaysaChampion.com or write to: Champion Filters, 26555 Northwestern Highway, Southfield, MI 48033.
Federal-Mogul Corporation is a leading global supplier of powertrain and safety solutions to the world's foremost original equipment manufacturers of automotive, commercial, aerospace, marine, rail and off-road vehicles; industrial, agricultural and power generation equipment; as well as the worldwide aftermarket. Federal-Mogul's leading technology and innovation, lean manufacturing expertise, and global distribution network deliver world-class products, brands and services at a competitive cost. The company's sustainable global profitable growth strategy creates value for its employees, customers and shareholders. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, and employs approximately 45,000 people in 35 countries.
Federal-Mogul's aftermarket products are sold under a variety of well-known brands, including: Abex®, AE®, ANCO®, Beral®, Carter®, Champion®, FP Diesel®, Fel-Pro®, Ferodo®, Glyco®, Goetze®, MOOG®, National®, Necto®, Nural®, Payen®, Precision®, Sealed Power®, Speed-Pro® and Wagner®. All trademarks are owned by Federal-Mogul Corporation, or one or more of its subsidiaries, in one or more countries. Visit the company's website at www.federalmogul.com.
SOURCE Federal-Mogul Corporation
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