FORT LAUDERDALE, Fla., May 7, 2013 /PRNewswire/ -- FEEL Golf Co., Inc. (OTCBB: FEEL) through its wholly owned Florida based subsidiary, Intelligent Living Inc. is pleased to provide today a new strategic corporate direction and reorientation of its business. After a comprehensive review of the business model and current economic conditions, management has decided to shift the company's focus to leverage its expertise in the preventative health and wellness arena.
Through investments, joint ventures and acquisitions, Intelligent Living plans to build and enhance their portfolio in the health and wellness business, which will clearly complement the services it intends to bring to the marketplace. Those services will include, but not be limited to, exercise, nutrition, supplements, mental acuity testing and training and hormone replacement therapy.
"We are very excited about this new direction and will work aggressively to accelerate our corporate strategy. Along with this new direction comes a commitment for expedited revenue, profitability and increased shareholder value," stated Victoria Rudman, CEO.
About Intelligent Living, Inc.
Management determined that it was in the best interests of the Company to purchase Intelligent Living Inc. (ILI). Victoria Rudman, CEO of ILI states that, "The Company has been made aware of the tremendous opportunities related to the business of Age Management Medicine as the population continues to live longer and desires to mitigate the effect of degenerate aging. The current U.S. market for age management is estimated at $80 billion and Florida, where Intelligent Living is located, is the largest market in the U.S."
Intelligent Living Inc. is in the initial development stage of electronic medical records software and business solutions, establishment of a working client list, achievement of strategic relationships with industry partners, formation of an experienced management team and assembling a team of professionals and experts from the medical and therapeutic fields.
Ms. Rudman further states that, "Age Management Medicine is a proactive, preventative approach to healthcare for an aging population focused on preservation of optimum human function and quality of life making every effort to modulate the process of aging prior to the onset of degenerative aging."
The newer formats that includes age management therapies and nutraceuticals are still in the early phases of industry lifecycle. The 'healthy living' part of the age management market is poised for rapid growth, as the aging population continues to increasingly choose alternative therapies to make its latter part of life more enjoyable, productive and meaningful.
A complete revamp of the corporate identity as well as a name change is currently in process. The Company's previously existing golf business had lost over $10 million in the last four years. In April 2013, the company disposed many of the liabilities of the Golf business. Mr. Lee Miller, the former CEO, acquired all of the FEEL Golf assets and changed the name of his Company from FEEL Golf Co., Inc, a publicly traded California company to FEEL Golf Products, Inc, a private Florida company.
Forward Looking Statements
This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act") and as such, may involve risks and uncertainties. FEEL Golf, Co. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The company's actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.
Ron De Jong
SOURCE FEEL Golf Co., Inc.