Feeling Stuffed Like a Thanksgiving Turkey? Town Sports International Debuts "Don't Be a Butterball" Hotline
Toll-free Number (1-855-I-Am-Full) Offers Overindulging Consumers Live Fitness Advice from Certified Personal Trainers, Plus Free Gym Pass
NEW YORK, Nov. 21 2011 /PRNewswire/ -- Town Sports International (TSI) wants to give consumers an alternative to the traditional stuffing that usually accompanies their Thanksgiving feast.
With the average Thanksgiving meal weighing in at a whopping 3,000 calories, TSI—operators of New York, Boston, Washington, D.C. and Philadelphia Sports Clubs—today announced the launch of its "Don't Be a Butterball" hotline, a toll-free service manned by certified personal trainers and dedicated to helping consumers battle the holiday bulge, one workout at a time.
The "Don't Be a Butterball" hotline center–which can be reached by dialing 1-855-I-Am-Full – opens its phone lines at 3 p.m. ET on Wednesday, November 23rd, and will be fully staffed through Friday, November 25th at 11:59 p.m. ET. Callers will be able to feast on tips about how to prepare for, and recover from, their Thanksgiving meals, and non-members will also receive a free one-week pass to help them jump start their holiday fitness routine.
"It's no secret that Thanksgiving often kicks off the downward spiral of holiday weight gain," said Raed Jarrar, a fitness director at the New York Sports Clubs. "We launched the 'Don't Be a Butterball' hotline as a public service to offer support during moments of overindulgence. By offering expert fitness advice and a free pass to our facilities, we hope to alleviate some of the additional stress that surfaces around the holidays."
Tips and a free one-week pass are also available by emailing DontBeAButterball@town-sports.com.
For additional information including Club locations and holiday hours, visit www.MySportsClubs.com.
About Town Sports International Holdings, Inc.:
New York-based Town Sports International Holdings, Inc. (NASDAQ: CLUB) is a leading owner and operator of fitness clubs in the Northeast and mid-Atlantic regions of the United States and, through its subsidiaries, operated 158 fitness clubs as of September 30, 2011, comprising 106 New York Sports Clubs, 25 Boston Sports Clubs, 18 Washington Sports Clubs (two of which are partly-owned), six Philadelphia Sports Clubs, and three clubs located in Switzerland. These clubs collectively served approximately 522,000 members. For more information on TSI, visit http://www.mysportsclubs.com.
SOURCE Town Sports International
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