FFANY365 Collaboration Streamlines Wholesale Footwear Industry

NEW YORK, June 3, 2014 /PRNewswire-iReach/ -- Wholesale fashion continues to evolve rapidly online. In January, POP-Market partnered with FFANY – the Fashion Footwear Association of New York – to launch FFANY365, footwear's only online wholesale marketplace.

Powered by POP-Market's innovative online wholesale platform, FFANY365 makes buying and selling wholesale footwear easier than ever before, enabling buyers to shop online 365 days a year.

In less than three months since launching, over 3,000 footwear retailers have already engaged more than 100 footwear brands participating on the site.

In addition to having 24/7 access to their favorite brands, footwear retailers receive real-time alerts on style updates, available stock, best-sellers, editors' picks and more. They can also easily search and filter for new products by brand, category, price and delivery.

"Since launching FFaNY365, we've seen a great response from the footwear industry's brands and retailers. It's clear the industry sees the need to evolve to digital and is ready to move," says Joe Shohfi, POP-Market CEO. "Every week, thousands of our qualified footwear retailers are engaging with new brands coming on the site – viewing collections, requesting appointments, and placing orders. We're excited by the early success."

"Our partnership with FFANY has been incredible," says Shohfi. "We're honored to work with such a great organization."

With the next FFANY Shoe Show approaching, exhibitors will again have the opportunity to be featured on POP-Market and FFaNY365, where qualified retailers can view and shop their collections online. Retail buyers can register and use FFANY365 and POP-Market.com for free.

"The future of wholesale footwear is online," says Joe Moore, FFANY CEO. "Our goal is to see a day soon when industry players can't remember operating without FFANY365."

FFANY365 will be present at the coming FFANY tradeshow from June 3-5 at the New York Hilton Midtown.

About POP-Market www.pop-market.com

POP-Market is part of Global Apparel Network, (GAN),  a New York based global company that has been changing the way brands, retailers, and designers communicate visual information for over a decade. GAN's patented solutions, including Visuality™ and POP-Market™, cover the entire fashion lifecycle from design, sales, buying and visual merchandising.

GAN launched POP-Market with a mission to make wholesale easier, by combining its powerful sales platform with the most seamless and rewarding buying experience available. With the only patented technology in the industry, the leading iPad app and the largest buyer network, POP-Market is the complete wholesale solution brands and retailers trust most.

About FFANY www.ffany.org

The Fashion Footwear Association of New York (FFANY) has been bringing footwear manufacturers and retailers, the industry players, together for over 33 years. A not-for-profit trade association, FFANY's primary focus is producing four influential tradeshows each year, where exhibiting footwear manufacturers and attending retailers can efficiently buy, sell and develop business networks. FFANY's mission is to promote and assist the common interests of its members and support New York City as the recognized national center of fashion trade and footwear industry events.

Beyond this, FFANY is committed to philanthropy by supporting scholarship and charitable organizations within the footwear industry. FFANY's charitable event, QVC Presents "FFANY Shoes on Sale", has raised more than $44 million for breast cancer research and education.

Media Contact: Amanda Fischer, POP-Market, 212.878.8879 x312, [email protected]

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SOURCE POP-Market