fi360 and AdvisorOne Partner Again to Survey Financial Advisors Survey of Trends and Attitudes about Fiduciary Standard Open to All Advisors

NEW YORK, Feb. 27, 2013 /PRNewswire/ -- fi360.com, the premier organization for fiduciary education, investment analytics, support services and industry insights for financial professionals, today launched a survey of financial advisors in partnership with AdvisorOne.com, the leading online news and analysis site for all advisors. This marks the third year that fi360 and AdvisorOne have partnered to survey the industry.

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The fi360-AdvisorOne Fiduciary Standard Survey aims to gauge advisor attitudes and trends on fiduciary issues. It is open to all advisors, who may respond anonymously. The survey will be available online beginning today and throughout the month of March. (See the findings of last year's survey here on AdvisorOne.)

"Once again, we are greatly anticipating the results of the fiduciary survey," said Blaine Aikin, fi360's CEO. "Having three years worth of data will really allow us to see how attitudes regarding the fiduciary standard are evolving. We are proud to team up with AdvisorOne on such a worthy endeavor."

The SEC is discussing the fiduciary standard and potential rules that would require the fiduciary standard of care for advice to individual investors, regardless of the type of advisor. The Department of Labor's agenda for 2013 similarly includes proposing rules for fiduciary conduct of advisors related to retirement plans and IRAs.

The survey's objective is to gain a greater understanding of how advisors view fiduciary relationships and the ongoing debate surrounding the fiduciary standard. It also seeks to determine how advisors are thinking about issues including compensation, enforcement and educating investors about the distinction between brokers and investment advisors. The key findings will be available and presented to the media in April 2013.

"The timing of this survey couldn't be better," said Jamie Green, group editorial director for Summit Business Media's AdvisorOne.com. "With both the Department of Labor and the SEC working out their separate approaches to a fiduciary standard, getting a handle on how advisors in the field are dealing with this regulatory uncertainty—and how they are relating to clients—can help inform the debate, to every interested party's benefit. We're pleased to once again partner with fi360, which has led the way in educating advisors of all kinds in finding practical solutions for this fiduciary uncertainty."

Advisors of all business models are invited to take the survey here.

About fi360
Fi360 offers a comprehensive approach to investment fiduciary education, practice management and support that has established them as the go-to source for investment fiduciary insights. With substantiated Practices as the foundation, fi360 offers world-class fiduciary Training/Education, Tools and Resources that are essential for fiduciaries and those who provide services to fiduciaries to effectively and successfully manage their roles and responsibilities. Fi360 assists those who rely on their fiduciary education programs, professional AIF® and AIFA® designations, Web-based analytical and reporting software and resources to achieve success. For more information about fi360, please visit www.fi360.com or Twitter: @fiduciary360.

About AdvisorOne
AdvisorOne.com is now in its third year of providing daily analysis, commentary, market data, tools and networking opportunities advisors need to transform their businesses – and their bottom lines. AdvisorOne is the premiere online destination of Summit Business Media's Investment Advisory Group, which includes Investment Advisor and Research magazines and AdvisorOne.com. Summit Business Media is the leading B2B media and information company serving the insurance, financial, legal and investment advisory markets.

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Jamie J. Green
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SOURCE AdvisorOne



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