FIAT Brand Debuts Fiat 500L-Vans Design Concept

AUBURN HILLS, Mich., July 26, 2014 /PRNewswire/ -- At the Vans US Open of Surfing in Huntington Beach, Calif., the FIAT brand will debut a Fiat 500L-Vans design concept. Details from Vans original hi-top shoe are echoed throughout the vehicle, including vintage palm-patterned canvas, Vans logo stickers on the instrument panel and Vans Waffle Sole on the pedals and in storage bins. On the exterior, the roof displays the iconic Vans Checkerboard pattern, while the step pad, cladding and grille texture are accented with the Waffle Sole design. Other unique features include a two-tone body color paint scheme, 18-inch matte black wheels and a roof rack with a basket and a double-decker surfboard carrier. The Vans US Open of Surfing begins Saturday, July 26.  

About FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original 1957 Cinquecento, the Fiat 500 and Fiat 500c (Cabrio) build on the vehicle's global popularity. Since its launch in 2007, more than 1,000,000 Fiat 500 vehicles have been sold in more than 100 countries around the world. In addition to success on the sales front, the Fiat 500 has earned more than 80 international awards. 

In North America, the FIAT brand portfolio continues to expand with the introduction of the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the Fiat 500L, an all-new five-passenger model that expands FIAT's brand style and efficiency into the growing B-segment.

Follow FIAT brand and Chrysler Group news and video on:
Chrysler On Demand (COD): www.chryslerondemand.com
Company blog: blog.chryslergroupllc.com
Company website: www.chryslergroupllc.com
ChryslerGroup360: www.chryslergroup360.com
FIAT brand: www.fiatusa.com
FIAT blog: blog.fiatusa.com
Facebook: www.facebook.com/fiatusa or www.facebook.com/ChryslerGroup
Flickr: www.flickr.com/ciaofiat or www.flickr.com/chryslergroup
Media website: www.media.chrysler.com
Pinterest: www.pinterest.com/fiatusa or www.pinterest.com/chryslergroup
Instagram: www.instagram.com/fiatusa or  www.instagram.com/chryslergroup
Streetfire: www.streetfire.net/uploaded/chryslervideo.htm
Twitter: www.twitter.com/fiatusa or www.twitter.com/chrysler
YouTube: www.youtube.com/fiatusa or www.youtube.com/pentastarvideo  

 

 

Photo - http://photos.prnewswire.com/prnh/20140725/130379

Photo - http://photos.prnewswire.com/prnh/20140725/130380

SOURCE Chrysler Group LLC



RELATED LINKS
http://www.chryslergroupllc.com

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.