-- Survey Aims to Gauge Trends and Attitudes About Fiduciary Issues --

PITTSBURGH, Nov. 23, 2010 /PRNewswire/ -- Fiduciary360, (fi360), the premier organization for fiduciary education, investment analytics, support services and industry insights for financial professionals, today announced the release of a collaborative survey in partnership with AdvisorOne.com, the ultimate online destination for advisors.

The fi360-AdvisorOne Wealth Fiduciary Standard Survey aims to gauge trends and attitudes about fiduciary issues. It is open to all advisors, who may respond anonymously. The survey will be available online for the next three weeks and can be found at AdvisorOne.com.

"We're thrilled to be launching this survey in partnership with AdvisorOne," said Blaine Aikin, President of fi360.  "We trust that the results will shed light on current attitudes towards the extension of the fiduciary standard, and the current regulatory environment.  AdvisorOne is an outlet trusted by many of our intended respondents, and we look forward to evaluating this data with their editorial staff."

The goal of the survey is to gain a greater awareness of how advisors feel about the timely topic of fiduciary relationships. The survey also seeks to find what advisors really believe in regards to the most contentious issues surrounding extension of the fiduciary status to all financial service providers who render advice – this includes compensation issues, enforcement and whether investors understand the distinction between brokers and investment advisors, The results and information learned will be available and presented to the media within two weeks from the close of the survey.

"Fi360 is well-recognized for its integrity and comprehensive approach to fiduciary education," said Kate McBride, Wealth Editor for AdvisorOne. "They are an ideal partner in our efforts to learn more about the current attitudes within the advisor community about the fiduciary standard, and the regulatory efforts to extend it."

About fi360

Fi360 offers a comprehensive approach to investment fiduciary education, practice management and support that has established them as the go-to source for investment fiduciary insights. With substantiated Practices as the foundation, fi360 offers world-class fiduciary Training/Education, Tools and Resources that are essential for fiduciaries and those who provide services to fiduciaries to effectively and successfully manage their roles and responsibilities. Fi360 assists those who rely on their fiduciary education programs, professional AIF® and AIFA® designations, Web-based analytical and reporting software and resources to achieve success. For more information about fi360, please visit www.fi360.com or Twitter: @fiduciary360.

About AdvisorOne

AdvisorOne.com features news, in-depth analysis, market data, tools and networking opportunities advisors need to transform their businesses – and their bottom lines. Responding to the needs of advisors for a single online source of information, the website delivers content and data assets from Summit Business Media's Investment Advisory Group, which includes Investment Advisor and Research magazines, AdvisorOne.com, and AdvisorBiz.com, combined with contributions from industry experts and relevant content aggregated from across the Web.

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