"Field Agent is dedicated to creating useful resources to help brands achieve success, something particularly important as Q4 approaches," said Katherine Beebe, director of marketing at Field Agent. "A magazine is a great way to present timely shopper insights and retail information, all in one place."
This special issue of The Mobile Connection contains a variety of articles to help companies win Halloween shoppers, including "The Driving Factor in Halloween Treat Purchases?" From a survey of 725 Halloween shoppers, Field Agent determined the single most prominent sales-driver of Halloween treats: self-interested parents who crave leftover sweets.
Other featured articles include, "Sweet Competition: Candy Brands Go Head-to-Head" and "The Halloween X-Factor: In-Store Purchase Influences." The former details the top chocolate and non-chocolate brands distributed to trick-or-treaters, while the latter reveals the most important in-store purchase influencers of the season.
The free, full-color issue of The Mobile Connection digital magazine can be downloaded here.
About Field Agent: Recently awarded "Mobile Research Agency of the Year" by MRMW, Field Agent leverages its global network of nearly 950,000 app users to connect businesses with fast, reliable information. Visit the Field Agent blog for more information on location-based mobile research and audits.
Follow Field Agent on LinkedIn and Twitter to stay up-to-date with current projects and research materials.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/field-agent-publishes-the-mobile-connection-a-magazine-dedicated-to-mobile-insights--retail-information-300317485.html
SOURCE Field Agent