Fiesta Atlanta Announces 5K Race Benefiting Children's Healthcare of Atlanta Inaugural Race Raises Funds for Not-For-Profit Pediatric Health Care System

ATLANTA, March 2, 2011 /PRNewswire/ -- Lanza Group, LLC is announcing the inaugural Fiesta Atlanta 5 Que?, a 5k race/walk to Fiesta Atlanta. Fiesta Atlanta celebrates Cinco de Mayo and Latino culture with a daylong music festival on Sunday, May 1. Children's Healthcare of Atlanta has been selected to be the beneficiary of the race.

"Children's Healthcare of Atlanta is a natural beneficiary for the race," says Lanza Group President Ralph E. Herrera. "They serve an overwhelming percentage of Hispanics in Atlanta, and a great way for us to raise awareness and give back to the community at large."

The Fiesta Atlanta 5 Que? race encourages the Hispanic community and all families to participate in healthy, active lifestyles. The 5k race will begin at 8:30 a.m. and end at 10 a.m. in Centennial Olympic Park, with live music and an awards ceremony. Portions of the proceeds will benefit Children's Healthcare of Atlanta and their mission to helping kids get back to being kids. Please visit our race registration page on active.com to register.

Children's Healthcare of Atlanta is a not-for-profit pediatric health care system that strives to enhance the lives of children through excellence in patient care, research and education. Offering access to more than 30 pediatric specialties, Children's manages more than half a million patient visits annually at three hospitals and 17 neighborhood locations and is one of the largest clinical care providers for children in the country.

Fiesta Atlanta, the Southeast's largest Cinco de Mayo celebration, is a free, daylong festival that includes a full day of live Latin music on two stages, with national and local recording artists. The children's stage lineup includes lively, colorful acts including Mexican folkloric dancers, clowns, musicians and storytellers. Artists will be selling handmade crafts while vendors will be selling delicious Latin foods.

About Lanza Group:

Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bi-cultural marketing solutions; connecting marketers to Hispanics throughout the United States and beyond. Lanza Group produces Atlanta's official Cinco de Mayo celebration – Fiesta Atlanta, as well as Georgia's Hispanic Heritage Month kick-off celebration, Fiesta Georgia. For more information, please call 404.350.0200 or visit www.LanzaGroup.com.

MEDIA CONTACT:


Katie Anderson

404.350.0200

KAnderson@lanzagroup.com

www.LanzaGroup.com



SOURCE Lanza Group, LLC



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http://www.LanzaGroup.com

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