Fighting Fire with Fire: Beat the Heat with a Light and Comfy Designer Dress Summer is here and it's time to slip into something ultra-comfortable from Jovani.

LOS ANGELES, July 23, 2012 /PRNewswire/ -- With the record-breaking, hot summer nights, many women are looking to lighten up their wardrobe a little. Are you looking for something breezy, perhaps for a warm evening at an outdoor event? How about a long sleeve cocktail dress sporting sheer bell sleeves with slits, a ruched bust with deep V-neckline and a ruched bodice? This is just one of many pageant dresses you can find in the Jovani collection, an increasingly popular choice for the fashion-conscious femme fatale.

Jovani is an esteemed international fashion house that has garnered praise from critics the world over. For women of all ages, the diverse collection of designer dresses available at Jovani often represents their first, and ultimately their last shopping destination. Whether you are shopping for couture dresses or prom dresses, Jovani offers a vast and varied selection of dresses for all tastes.

The team at Jovani has earned all that critical acclaim, churning out one magnificent design after another. At the same time, it hasn't hurt that so many celebrities in music, film and television have decked themselves out in Jovani at the clubs and red-carpet events, which in turn, inspire fashions in items like homecoming dresses. For reality TV starlet Kim Kardashian, American Idol and country music powerhouse Carrie Underwood, talented newcomer Taylor Swift, and so many other dazzling stars, Jovani has become the designer of choice.

Spend some time perusing the virtual racks of Jovani dresses online and you will quickly see what all the hubbub is about. Jovani offers originality and style in spades, all without coming on too strong or resorting to shameless titillation. Just the opposite, Jovani has a reputation for a tasteful, classic aesthetic – one of many reasons why it has enjoyed a steady increase in popularity around the world. With a large and still-growing base of loyal customers, Jovani has to contend with high expectations, and yet, if their track record so far is any indication of what is to come, the fashionistas at Jovani are likely to continue exceeding those expectations.

If you would like to learn more about the company's history, or want to see the full collection of dresses available at Jovani, please visit online at www.Jovani.com.

SOURCE Jovani



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