FILA has sponsored Dutch Skating Emperor Sven Kramer, his affiliated institution, the Royal Dutch Skating Federation, and the affiliated team since 2014, all while establishing a successful partnership throughout this process. The scope of this partnership has now been expanded to include sponsorship of the entire NOC affiliated team, with the overall goal to strive for positive synergy and successful results at the Olympics and international competitions, for all parties involved in this agreement and for the foreseeable future.
The Netherlands team achieved fifth place at the 2014 Sochi Winter Olympics and 11th place at the 2016 Rio Summer Olympics. With these accomplishments, they strengthened their international standing as a world class sporting prowess in the Winter and Summer Olympics events categories, and further cemented their status as an internationally dominant sports country.
FILA has utilized its expansive background of technological expertise, amassed during its history of more than 100 years, in order to sponsor the dominant Netherlands national team. For FILA, this sponsorship also provides an opportunity to consolidate its global sports marketing platform that is operational in more than 70 countries worldwide, and enhance its overall brand image.
Additionally, the NOC's belief is that FILA's sponsorship will help to boost the Netherlands national team's match performance, and enhance competitive spirit during its participation in the Olympics and international competitions. A spokesperson for FILA revealed that in light of those hopes, the sponsorship agreement was rapidly formalized.
As set out in the agreement, FILA will provide the NOC affiliated national team with training suits, sports footwear, sports apparel for training purposes, and award ceremony attire (excluding competition suits) until 2022, while serving as the official sports apparel sponsor.
In addition, the Netherlands national team players will wear, attend, and appear on the victory podium in sports apparel featuring the FILA logo at the Winter and Summer Olympics, including the 2018 Pyeongchang Winter Olympics, 2020 Tokyo Summer Olympics, 2022 Beijing Winter Olympics, and at international competitions.
During the agreement ceremony, FILA Chairman Gene Yoon said: "The confidence and trust established as it relates to our background of competing together in international competitions with Sven Kramer and including the Netherlands Royal Dutch Skating Federation (KNSB) and its affiliated athletes, helped this sponsorship to be rapidly finalized and that has a particularly poignant meaning." He went on to state, "The Netherlands national team's innate talents, passion and sporting mentality aligns with FILA's brand identity, and FILA will sincerely strive to help support the Netherlands in making its mark on the international scene by persevering in providing premium sports apparel."
In summary, FILA is not only sponsoring the Netherlands Royal Dutch Skating Federation and Netherlands National Skating team, but also sponsoring the World Archery Federation (WA) Republic of Korea National Skating team, top tennis players like Karolina Pliskova and Marin Cilic, and a variety of athletes and teams from various events and countries around the world, in order to establish and passionately enhance its sports marketing channels.
The FILA® brand was founded in 1911 in Biella, Italy by the Fila brothers. Since 2007, the FILA® brand has been owned and operated by FILA Korea Ltd. FILA North America designs, develops and markets FILA® branded athletic and leisure shoes, apparel and a range of sport accessories. The lineup is sold through department and specialty sporting goods stores, tennis and resort clubs and on www.FILA.com. Visit www.FILA.com for more information.
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SOURCE FILA North America