NEW YORK, Dec. 16, 2016 /PRNewswire/ --
The film and video distribution market comprises of establishments engaged in dispensing and disseminating films and videos produced by production houses. Companies do so by acquiring distribution rights and further distributing content to television broadcasting networks, and movie theatres. The market is further classified into film, video, and television shows.
The Americas was the x largest geographic region in the film and video distribution market in 2016, accounting for $x billion or x% of the global market. Asia was the x largest geographic market, accounting for $x billion or x% of the global market. Europe was the x largest geographic market, accounting for $x billion or x% of the global market. The Middle East and Africa accounted for x% and $x billion, while Oceania accounted for x% of the global film and video distribution market.
Digital Out-of-Home Advertising
Innovative marketing techniques such as digital out-of-home advertising are being adopted to promote movies. Out-of-home advertising is focused to reach customers while they are outside their homes. It is focused to expand marketing coverage to a large number of customers. Out-of-home technique is now combined with new digital interactive formats to attract more customers. For instance, Universal Pictures' 'Despicable Me 2' advertising campaign reached more than 10 million customers through digital out-of-home, mobile interaction, personalization, and social sharing marketing approaches. According to a Hollywood Reporter, the movie grossed more than $15.2 million in its opening box office in the UK and had become Universal Pictures' top opening of all time.
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