SAN DIEGO, Jan. 11, 2016 /PRNewswire/ -- Asset Marketing Systems announced today a key addition to its executive leadership team with the hiring of Merrit Strunk as Chief Marketing Officer.
With deep experience in the financial services industry, Strunk will complement Asset's existing executive team as the company continues expanding its marketing and service innovation and footprint.
Assuming the position of Asset's CEO and President earlier in the year, Jennifer Metcalfe-Schendel is passionate about growing the business her late father Rick Metcalfe started and made prosperous almost 20 years ago. "I made the conscious decision 18 months ago to pick up the mantle my father passed to me and carry out his dream for Asset to be a GREAT company, and a leader in the FMO space again. This year we have invested in more talent, a stronger infrastructure, and in developing innovative sales systems. We also decided it was time to find a powerhouse leader to help inspire our producers and to facilitate Asset's marketing effectiveness in both the conventional and digital arenas. Merrit's experience in serving not only highly recognizable U.S. and international corporations but U.S. annuity and life wholesalers over the last two decades is sure to prove beneficial for our organization for many years to come."
Strunk's methods of successful growth include recruitment and retention, in addition to building effective plans to producer's needs, strengths, personalities and the current demands of the market. He has aided in the design of powerful turnkey programs that have helped producers experience growth in their businesses. Strunk is an expert marketer, executive, author and speaker, and has a successful track record of modernizing veteran companies into
"I'm honored to join an organization that has dedicated nearly 20 years of service to U.S. independent producers providing critical support and services to help them reach their potential. There is tremendous opportunity and excitement among the entire organization and Asset is poised to grow exponentially. I'm confident that with strong leadership and a commitment to push marketing innovation, Asset and its affiliated advisors are in store for tangible change at an unprecedented scale," Strunk said.
Before joining Asset, Strunk also served as Senior Vice President, Chief Marketing of CreativeOne for eight plus years, with responsibility for all marketing activity for all divisions. Prior to that, Strunk held several senior level marketing jobs, earning him a broad background in developing innovative products, brands and solutions for several Fortune 500 companies.
CEO Metcalfe-Schendel has set her sights on Asset being among the top ranked FMOs and to double the size of Madison Avenue Securities, LLC, Asset's broker dealer firm. Together with the board of directors, a highly motivated staff and the newly hired CMO Merrit Strunk, her vision of becoming the premier comprehensive income-planning FMO is becoming very real, very fast.
ABOUT ASSET Asset Marketing Systems, an independent insurance marketing organization is a recognized leader and pioneer in the field of marketing annuities, life insurance and securities. Founded in 1996 by Richard M. Metcalfe, II, the company and its staff of highly qualified professionals have placed over $9 billion in insurance premiums. Offering hundreds of product options from a variety of carriers, Asset provides superior mentor programs for newly engaged financial professionals as well as advanced marketing, training, backoffice support and substantial industry expertise. Headquartered in San Diego, California, Asset also extends the added benefit and services of its partner broker-dealer, Madison Avenue Securities, LLC, to affiliated and licensed financial advisors.
SOURCE Asset Marketing Systems