Fashion Retailer Establishes Valuable Online Communities

BERKELEY, Calif., Feb. 3 /PRNewswire/ -- Crossroads Trading Company is getting to know its customers even better these days, all through the magic of social media.  Less than a year after it set up corporate social media profiles, Crossroads now considers Facebook, Twitter and its company blog key elements of its marketing efforts.

The 24-store buy-sell-trade retail company has more than 9400 Facebook fans that interact with its online marketing assistant daily, who makes sure they're treated like VIPs. Fans are treated to daily photos of the "latest and greatest" merchandise coming into the stores; given opportunities to weigh in on the latest fashion trends, play games and win prizes; and are the first to know about store events, special promotions and discounts.

The company recently used Facebook to promote an in-store event at its Inner Sunset, San Francisco store, giving fans sneak-peeks of the designer merchandise slated to be sold at the event.  Photos from the event were posted in real-time, featuring happy customers as well as promoting local fashion bloggers who attended the event.

"We are always looking for fun, genuine ways to engage with our customers, and social media was an obvious choice," shares Erin Wallace, Marketing & Communications Manager for Crossroads. "We feel lucky to have such a strong community that shares its opinions with us.  We receive immediate invaluable feedback."

Company Facebook Page: www.facebook.com/crossroadstrading

Company Blog: www.crossroadstrading.wordpress.com

Company Twitter Profile: www.twitter.com/askourstylist

About Crossroads Trading Company

Crossroads Trading Company has been buying, selling and trading clothing in a friendly, fun and fashionable atmosphere since 1991.  The winner of more than 70 "Best-Of" awards, the company is recognized for the high quality of recycled merchandise it sells.  Its 24 retail locations span the San Francisco Bay Area, Los Angeles, Portland, Seattle and Chicago.

For more information about Crossroads Trading Co., visit www.crossroadstrading.com.

Photos available upon request.

SOURCE Crossroads Trading Company

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http://www.crossroadstrading.com