SARATOGA SPRINGS, N.Y., June 16, 2016 /PRNewswire/ -- Bringing its brand name to life, Fingerpaint, a marketing innovation agency and founding partner of Cannes Lions Health, will unveil the first-ever Virtual Reality (VR) Fingerpaint Studio at the Cannes Lions Health Festival, taking place from June 18 – 19, 2016 in Cannes, France. Lions Health is part of the larger Cannes Lions International Festival of Creativity, held from June 18 – 25, 2016.
Within the Fingerpaint pod, guests will have the opportunity to be virtually transplanted to famed fingerpainting artist Iris Scott's art studio, who served as the inspiration behind the agency's new brand story. Using a virtual display of fingerpaint colors and their own fingers, guests will create artwork on a canvas screen, and the finished piece will be printed and added to a growing gallery wall within the pod. Guests can also share a digital copy of their artwork with friends and family via their social media channels, by tagging @fingerpainters and using the following hashtags: #FirstEverVRFingerpaintStudio, #FingerpaintLife and #HandsOnBrands.
"By combining Oculus Rift and LeapMotion technologies, the Fingerpaint VR Studio offers participants the chance to not only become part of a virtual world, but also interact with it," said Fingerpaint Founder Ed Mitzen. "It's a literal way for our brand, and our new Hands-On Brands™ approach, to come alive, and to connect with clients and the community over artistic expression."
Fingerpaint is launching its Hands-On Brands™ movement in Cannes, which details the agency's rebrand from "Ad Agency" to "Idea Agency," and how it will provide an entirely new take on communications for its clients. Guests will receive prints of various Iris Scott paintings, which will include more information about the new brand story.
Additional pod activations include a co-branded "Presented by MedAdNews. Powered by Fingerpaint" Blab conversation. MedAdNews will guide online discussions with a mix of agencies, brand executives and the general public about various creative campaigns submitted to the Lions Health Festival. The Blab will be streamed live on Twitter as well.
"We look forward to experiencing the brilliant idea sharing and creative thinking that makes the Cannes festival so special, and introducing our ideas for how to better service and communicate with clients," added Mitzen.
The Fingerpaint pod will be located at Palais des Festivals, Rotonde Lérins. and open from 9:00am – 6:00pm on Saturday, June 18 and Sunday, June 19.
Fingerpaint is a marketing innovation agency committed to original thinking and uncommon collaboration. Integrating talent across Saratoga Springs, New York, Scottsdale, Ariz., and Villanova, Penn., Fingerpaint transforms traditional advertising into more engaging, more responsive, and more personal brand experiences, called Hands-On Brands™. fingerpaintmarketing.com
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SOURCE Fingerpaint Marketing