HIRES PRESIDENT, CHIEF OPERATING OFFICER
NORTHBROOK, Ill., Aug. 28, 2012 /PRNewswire-USNewswire/ -- The Finiti Branding Group has officially changed its name to reflect the popularity of its leading FIN brand electronic cigarette. The company also announced the appointment of Joseph H. Kiely to the position of President and Chief Operating Officer.
While Kiely is new to the FIN team, he is a veteran senior executive with a diverse consumer products background. Kiely's track record for tackling complex business issues includes experience at Procter and Gamble, Sara Lee Bakery, and most recently, the Campbell Soup Company.
"I'm thrilled to be working in this exciting new industry. The team at FIN has put the company in a position to capitalize on a tremendous opportunity for growth and expansion. We have great optimism for the future." Kiely earned his undergraduate degree in business from Harvard and master's degree in business from The Wharton School at the University of Pennsylvania.
A family-owned business based in Northbrook, IL, Finiti Branding Group changed its corporate name to FIN Branding Group, mirroring the rapid growth of its industry leading electronic cigarette. The FIN brand was launched in April of 2012 with full page ads in Rolling Stone Magazine. The campaign featured a series of full-page print advertisements showing settings like a bowling alley, a bar, an office, and a sports stadium, with the headline: Welcome Back. FIN's integrated campaign reached 24 million smokers through print, social media, digital, and events, sparking increased awareness and sales of the brand.
FIN Branding Group is committed to on-site quality-control and regular testing by an FDA-accredited third party. From taste to look and from feel to function, FIN exists to provide a better alternative to smoking through integrity and responsible business practices. FIN Electronic Cigarettes are delivered and serviced by a global network of carefully selected distributor partners, ensuring the highest level of service in the industry.
SOURCE FIN Branding Group