Firefly Creative Company Expands Mobile Design Services To Include Responsive Website Design Adding Seven New Clients
Northern California marketing agency empowers small and medium-sized businesses to tap growing mobile market; launches responsive design service
SANTA ROSA, Calif., July 10, 2012 /PRNewswire/ -- Firefly Creative Company, a premier North Bay advertising and marketing agency, today announced the launch of a new responsive design service aimed at helping small and medium sized businesses engage consumers effectively on smartphones, tablets, and other devices.
"More and more, consumers are interacting with a company on smartphones and tablets instead of desktops and laptops, so it's important for brands to deliver outstanding user experiences across all screen sizes," said Firefly Founder and Creative Director Christine Martin.
"We're excited to offer companies a way of delivering those strong user experiences while minimizing cost and complexity," she added.
Responsive design automatically reformats a site to best fit the device on which it's being viewed.
"This is web design for the post-desktop era," said Jim Shoop, head of Firefly's digital division. "In most cases, responsive design virtually eliminates the need to develop additional mobile websites or apps, which can be costly and resource-intensive."
Five of Firefly's seven new clients will launch websites using responsive design this summer.
"We noticed a growing percentage of our website traffic was originating from mobile devices, so we knew it was time to make a change, but we wanted a cost effective way of doing it," said J Vineyards and Winery Vice President of Digital Marketing Stacy Bennett. "Responsive design was the answer."
Major brands that have embraced responsive design include Jack Daniels, Microsoft, and The Boston Globe. In June 2012, Google officially recommended responsive design as a mobile design strategy.
A one-minute video about responsive design is here:
About Firefly Creative Company
Founded in 2005 and located in the heart of Northern California's wine country, Firefly Creative Company (http://fireflycompany.com) is a full service advertising and marketing agency with a diverse roster of clients in the destination, finance, and food & beverage sectors. Known for creative work that brings brands to life, Firefly's seasoned creative team has decades of combined experience and has worked on campaigns for regional brands Bonterra Organic Vineyards, American AgCredit, and Sonoma County Tourism Bureau as well as Fortune 100 companies Microsoft, HP, and RadioShack.
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