BeautyKind originally envisioned hosting this first concert at a smaller venue, but due to the high demand from the public, the charities, and an esteemed roster of performers, a larger venue became a necessity.
"Our goal with the BeautyKind Unites: Concert for Causes series is to reshape cause marketing by creating a fun and engaging way for people to give back to the charities they know and love," said Founder & CEO, Hil Davis. "BeautyKind's concert series is just another step in furthering our mission to partner and support charities, and survivors. We would like to thank the brands, charities and musicians who have made this possible, and look forward to many more that will join our movement in the future."
From GRAMMY nominated multi-platinum selling recording artist, Demi Lovato, GRAMMY Award-winning sibling trio, The Band Perry and RCA Nashville Recording Artist, Jake Owen, these talented artists will give attendees a concert experience to cherish.
"Being able to give back is the most important contribution we make as entertainers," says Owen. "I'm proud to be part of this event at AT&T Stadium. It's so cool that the person buying the ticket gets to make a donation to the charity of their choice. That's awesome."
As the lead beneficiary of the concert, the American Heart Association will offer ultimate fans and supporters premium packages for purchase for an unforgettable concert experience. Packages will include preferred parking and seating, a private entrance, access to the artists during a pre-party in the VIP areas and more.
"We are excited to be working with BeautyKind on the first of this groundbreaking concert series where supporters can help save lives through the purchase of their ticket," said Midge Epstein, Executive Vice President of the American Heart Association's SouthWest Affiliate. "BeautyKind's innovative approach to beauty and social good is inspiring. The American Heart Association looks forward to sharing our message about heart and brain health, and we are proud to be part of this concert series."
Ticket prices range from $40 to $230 and will be available for public purchase starting Friday, January 20th. All concert attendees can use BeautyKind's social media handle @WeAreBeautyKind and official hashtag #BeautyKindUnites when engaging on social media.
Launched In November 2014, BeautyKind is an online beauty retailer with charitable giving at its core. Customers can shop their favorite beauty brands, while directing 5% of every purchase to causes of their choice, whether that is a local cause or a national organization. To learn more, please visit BeautyKind.
About the American Heart Association and American Stroke Association
The American Heart Association and the American Stroke Association are devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. To learn more or to get involved, call 214.441.4200, visit heart.org/dallas or follow us on Facebook and Twitter.
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