First Ever to Market: EpiCor® Fast-Acting Throat Lozenge, Viralex® Soothe
ANKENY, Iowa, March 22, 2016 /PRNewswire/ -- Embria Health Sciences, a leader in providing safe and science-based dietary supplement ingredients to the global marketplace, and Good Health Products New Zealand, jointly announce the launch of Viralex® Soothe EpiCor® Throat Lozenges into health stores and pharmacies throughout New Zealand in April, 2016. This is the first lozenge formulated with EpiCor® yeast fermentate. EpiCor® is widely available throughout the world and is clinically shown to support a strong immune system, learn more about the groundbreaking ingredient here.
Julia Van De Coolwijk of Good Health describes the new product, "We have already been using EpiCor® in our Viralex® Attack capsule product in our winter immune range from the last winter season 2015. We had such a positive response from consumers on the effectiveness of the product and have grown dollar sales by over 65% and unit sales by 74% in NZ Pharmacy (Source: IRI Aztec MAT 27 Dec 2015).We wanted to leverage the success of EpiCor® by providing this unique ingredient in a different format and to specifically target a different cold and flu symptom – sore throats. We have also developed this product to be complementary to our existing Viralex® range."
Continued Ms. Van De Coolwijk, "EpiCor® provides a differentiated product by being natural and fast acting. It was also an effective material for making into a high boil lozenge and with exclusivity in the NZ market it provides us with an ingredient that enables a strong and unique point of difference from our competitors."
Commented Jeff Cannon, CEO of Embria's parent company Diamond V, "Embria strives for partnerships with our brand customers. In a short period of time Good Health has become a valued partner of Embria's in the New Zealand marketplace and a very effective marketer of seasonal products featuring EpiCor®. These new lozenges open up a new and exciting product form for EpiCor."
To learn more about Good Health and Viralex® Soothe EpiCor® Throat Lozenges including where to purchase please visit http://www.goodhealth.co.nz/
About Good Health Products New Zealand
Good Health Products is a natural health products company based in New Zealand. Good Health offers a wide range of over 250 natural products to enhance health and vitality.
About Embria Health Sciences
Embria Health Sciences is dedicated to the creation of science-based, all natural ingredients that support human health. Our ultimate goal is to provide products that help people stay healthy and maintain a high quality of life so that they can continue to enjoy the things they love.
EpiCor® is a safe and natural whole food yeast fermentate ingredient that helps support the immune system. It is a complex, nutrient-rich ingredient comprised of immune-supporting metabolites as well as proteins, vitamins, minerals, amino acids, polyphenols and beta glucans. Taken daily, EpiCor has been shown to be a safe and effective way to help support immune health and maintain wellness.
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SOURCE Embria Health Sciences