"We feel these changes to our senior leadership better align our teams and will allow us to more effectively execute our Premier Business Bank strategy and business model." said Claude Davis, First Financial's Chief Executive Officer. "Throughout our history we've adapted to the changing industry landscape and evolving client needs and we are proud to continue serving our clients with a comprehensive suite of products and services, while offering the same relationship-banking approach on which we were founded. I am confident that Brad, Paul and Rick will build on our track record of success and will bring fresh insight, energy and leadership to these business lines.
"Additionally, as a community bank, part of our mission is to make the areas in which we live and work better through volunteer service, financial support and education, as well as economic development initiatives," Davis said. "I'm confident that Roddell will help build upon our existing commitment and improve First Financial's ability to make a difference."
For more information on First Financial's Give First culture, download its latest Community Development report at bankatfirst.com/community. Additional information about First Financial can be found by visiting bankatfirst.com.
All roles are effective October 1, 2016.
About First Financial Bancorp
First Financial Bancorp is a Cincinnati, Ohio based bank holding company. As of June 30, 2016, the Company had $8.3 billion in assets, $5.7 billion in loans, $6.1 billion in deposits and $846.7 million in shareholders' equity. The Company's subsidiary, First Financial Bank, N.A., founded in 1863, provides banking and financial services products through its four lines of business: Retail Banking, Commercial and Private Banking, Investment Commercial Real Estate and Commercial Finance units provide traditional banking services to business and retail clients. First Financial Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $2.4 billion in assets under management as of June 30, 2016. The Company's strategic operating markets are located in Ohio, Indiana and Kentucky where it operates 101 banking centers. Additional information about the Company, including its products, services and banking locations is available at www.bankatfirst.com.
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SOURCE First Financial Bancorp