First Krispy Kreme Doughnut Shop Set To Open in Delhi Select City Walk Mall Prepares for Queues of Krispy Kreme Fans

WINSTON-SALEM, N.C., Dec. 12, 2013 /PRNewswire/ -- Krispy Kreme (NYSE: KKD) announced today that it plans to open its first store in Delhi on Saturday, December 14, 2013.  The new doughnut cafe will be the first of 35 planned Krispy Kreme stores in Northern India by Krispy Kreme's new franchise partner, Bedrock Foods Pvt., Ltd. 

(Photo: http://photos.prnewswire.com/prnh/20131212/CL32084)

"We are excited to partner with Bedrock Food Company in taking the one-of-a-kind Krispy Kreme taste and experience to the people of Delhi," said Jeff Welch, Krispy Kreme President - International.  "With our initial launch in Bangalore this past January, we have seen great acceptance of Krispy Kreme and our signature products by the Indian consumer.  The opening this week of our first store in Delhi broadens Krispy Kreme's reach within India to the key North India market.  We are confident that Manpreet Gulri's strong industry experience and knowledge of the Indian consumer will help make Krispy Kreme a loved brand in Delhi as we bring the melt-in-your-mouth Krispy Kreme experience to the market."

Located on the first floor Select City Walk mall, the premier mall in the Saket section of Delhi, Krispy Kreme's new doughnut cafe will feature an assortment of 16 great tasting doughnut varieties, including Krispy Kreme's signature Original Glazed® doughnut, plus a wide range of signature beverages including coffees, teas and iced beverages. 

The focal point of the new store will be Krispy Kreme's famous Doughnut Theater® viewing area, where customers young and old can enjoy watching the melt-in-your-mouth doughnut varieties being cooked, filled, and topped in front of them.  During the day, Krispy Kreme's Hot Doughnuts Now® sign will be illuminated to alert customers that doughnuts are being made and served hot in the store.

"We are really thrilled about launching the first Krispy Kreme location in Northern India," said Mr. Manpreet Gulri, Managing Director, Bedrock Foods Pvt., Ltd.  "Our doughnuts are made with an eggless recipe, developed specifically to meet the needs of Indian consumers.  We look forward to bringing the joy of sharing hot Original Glazed® doughnuts and great tasting coffees to Delhi's consumers with the opening of the new doughnut cafe in Select City Walk mall this Saturday. "

About Bedrock Foods Pvt., Ltd.
Bedrock Food Company Pvt., Ltd., a licensed franchisee of Krispy Kreme Doughnut Corporation for the North India region, is managed by Manpreet Gulri and Purwa S. Gulri.  Mr. Gulri and the Directors of Bedrock Food Company Pvt., Ltd. also hold the development rights for Subway in parts of North, West and South India and manage approximately 250 Subway restaurants.  In addition, they also have businesses in the human resources and recruitment industries in India.

About Krispy Kreme
Krispy Kreme (NYSE: KKD) is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in approximately 810 locations in more than 20 countries around the world.  Connect with Krispy Kreme at www.krispykreme.com.

Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management.  These statements are not statements of historical fact. Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements.  The words "believe," "may," "forecast," "could," "will," "should," "would," "anticipate," "estimate," "expect," "intend," "objective," "seek," "strive" or similar words, or the negative of these words, identify forward-looking statements.  Factors that could contribute to these differences include, but are not limited to:  the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; increased costs or other effects of new government regulations relating to healthcare benefits; and risks associated with implementation of new technology platforms.  These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, involve uncertainties that may materially affect actual results and may be beyond the Company's control, and could cause actual results, performance or achievements to be materially different from those expressed or implied by any of these forward-looking statements.  New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company. Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

SOURCE Krispy Kreme Doughnut Corporation



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