2014

First Look: Rihanna for River Island Autumn Collection

LONDON, July 9, 2013 /PRNewswire/ --

River Island is pleased to announce the continuation of their collaboration with Global superstar and Fashion Icon Rihanna with the release of the Rihanna for River Island Autumn Winter 13 collection.

Following on from the success of the SS13 Collection, the AW13 Collection further reflects Rihanna's evolving distinctive style that is echoed by various style tribes across the world.

The 80-piece collection incorporates a mix of urban sports lux with sophisticated chic.  With a strong emphasis on clean yet glamorous dressing and a nod to streamlined sportswear.

Metallic, tartan, camouflage, floral, stripes, denim leathers and other high shine fabrics like vinyl and wet look are used cohesively. Soft jersey maxi's, leather bra tops, bomber jackets, camouflage over the knee women's boots, mesh dresses, beanies, cropped hoodies and underwear with a carefully put together colour palette balance the contrast of hard and soft in the range.

Embossed leather jackets and trousers, printed camo snakeskin leather skirts and boots make up the Limited Edition Collection of which only 100 of each item have been made.

Prices range from £10 for the 'Riri" Underwear to £200 for the embossed leather jackets.

The autumn collection goes on sale on 12th of Sept, consists of the more sportier elements of the collection, whilst the winter collection out in November, consists of the more glamorous elements of the range, just in time for the party season. Both ranges will be sold in selected River Island stores globally and online.  As with SS13 both collections will also be sold exclusively in the United States and Japan at Opening Ceremony.

'We are excited to continue our relationship with Rihanna after the success of SS13. The Rihanna for River Island AW13 collection further showcases Rihanna's design talent.'

Ben Lewis, River Island Chief Executive.

'I can't wait for the fashion press and my fans to see my AW13 collection for River Island, I want to wear everything now and that's such a great feeling!'

Rihanna

FIRST LOOK: Click the link and go behind-the-scenes with Rihanna as she walks us through her highly anticipated Autumn collection. 

http://www.riverisland.com/styleinsider/blog/2013/07/rihanna-for-river-island-autumn-collection


SOURCE River Island




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