FirstRain Releases Expanded Set of Analytics Actions for Salesforce.com

SAN MATEO, Calif., April 23, 2013 /PRNewswire/ -- FirstRain, the global leader in advanced customer intelligence analytics for the enterprise, has announced the release of a new set of capabilities to seamlessly raise the efficiency and productivity of the enterprise sales workflow within the salesforce.com CRM platform. Using these unique analytics-based actions, sales professionals can instantly convert useful customer analytics into the activities that increase team collaboration, improve alignment with customer strategies and drive revenue.

"With this latest innovation, FirstRain lifts enterprise revenue productivity to new levels through the seamless fusion of advanced analytics and the critical salesforce.com workflows that sales professionals require," said FirstRain CEO Penny Herscher. "To be competitive in today's market, enterprise sales teams need to not only deeply understand the customer, their customer's customer and their customer's market, but they must also be able to instantly act on that intelligence. Whether that's through Chatter collaboration, assigning critical tasks or enriching your view of any account—FirstRain can now help reps move seamlessly from analytics into action."

With this new release, users can now:

• Advance sales cycles more quickly by instantly assigning critical FirstRain intelligence into an actionable salesforce.com Task for themselves or their team.
• Easily inject useful context and intelligence into any account view by enriching emerging account developments using account Notes.
• Improve collaboration by instantly sharing impactful developments with their team and colleagues via Chatter or email.

These new capabilities further extend the ways in which salespeople can use FirstRain to take productive action every day by integrating critical activities into the actual places sales people work, including the ability to quickly highlight and share critical information across strategically defined teams, or to easily deploy it within a company's internally developed sales iPad or tablet applications via the recently launched FirstRain for Touch solution.

This type of advanced customer intelligence analytics today is critical as companies seek to boost productivity and competitiveness in today's market. As Gartner notes in their January 25 report, Actionable Analytics Will Be Driven by Mobile, Social and Big Data Forces in 2013 and Beyond, "Increasing competition, cost and regulatory pressures will motivate business leaders to adopt more prescriptive analytics, making business decisions smarter and more repeatable and reducing personnel costs. . . . The more pervasively analytics can be deployed to business users, customers and consumers, the greater the impact will be in real time on business activities, competitiveness, innovation and productivity."

FirstRain's sales productivity actions are built on patented, advanced analytics technology that uses advanced models and patented software to capture relationships among multiple factors, data points and entities and then map them to specific customer business lines and end-markets with a previously unavailable level of precision. Sales and marketing professionals across FirstRain's customers use these algorithmically derived insights to better understand their customer markets, identify emerging opportunities and risk and guide strategic decision-making. Easily integrated into the sales and social enterprise collaboration platforms—like salesforce.com and Microsoft SharePoint—that sales teams rely upon, FirstRain also allows users to seamlessly access their customer intelligence across their mobile world, including their iPads, smartphones and email.

FirstRain's new customer analytics actions are now available through their integrated salesforce.com components. For more information, visit www.FirstRain.com.

About FirstRain
FirstRain is a pioneer and leader in customer intelligence solutions for the enterprise. FirstRain's cross-platform solutions provide sales, marketing and finance professionals analytics tuned to their specific company strategy and allows them to deeply understand their customer's business and their markets. FirstRain's patented, advanced analytics technology finds business-focused Web and social media and then integrates it seamlessly into the world's premier CRM and social enterprise platforms, including Salesforce.com, Chatter, Cisco WebEx Social, Microsoft SharePoint and Dynamics, Jive and Yammer. This intelligence is similarly incorporated into leading research platforms such as Fidelity.com, Interactive Data and Mergent. Based in San Mateo, California, FirstRain also has offices in New York and Gurgaon, India. To read our blog, visit us at http://www.firstrain.com/marketmine

SOURCE FirstRain