Fisher® Nuts and Karo® Syrup Announce Year-Round Partnership
CHICAGO, Nov. 25, 2013 /PRNewswire/ -- Fisher® Nuts and Karo® Syrup announced today the second year of their strategic marketing partnership to help promote both leading brands in-store during the holiday season. The program features custom recipes featuring Fisher Nuts and Karo Syrup that offer a fresh twist on a variety of holiday and seasonal recipes.
"We're thrilled to build upon our successful partnership with Karo Syrup," says Howard Brandeisky, Vice President Global Marketing and Customer Solutions at John B. Sanfilippo & Son, Inc., the manufacturer and distributor of Fisher Nut products. "Fisher Nuts and Karo Syrup go hand-in-hand for the holidays, but we're also excited to share recipes that go beyond traditional holiday dishes and offer fresh twists on classic recipes that can be enjoyed year-round."
The six new recipes include: 3 Nut Pie, Caramel Apples with Chocolate and Walnuts, Perfect Pecan Bars, Chocolate Pecan Truffles, Caramel Walnut Tart, and Almond Crusted Chicken Wings, that will live on a Fisher Nuts and Karo Syrup co-branded landing page. These recipes and more will be featured in the recipe sections of both the Fisher Nuts and Karo Syrup websites, and on owned digital channels, including Facebook and Pinterest.
As part of the partnership, Fisher is offering retailers quarter pallets with QR codes linking to the landing page. In addition, Fisher will offer its retail customers tear pads with a compelling coupon offer (buy two Fisher products 10 oz. or larger and get one Karo Syrup product free).
About John B. Sanfilippo & Son, Inc.
John B. Sanfilippo & Son, Inc., (NASDAQ: JBSS), founded in 1922, is a leading processor, marketer and distributor of baking nuts, snack nuts and nut-based products that are sold in multiple distribution channels. Our products can be found under the Fisher Nuts, Orchard Valley Harvest and Sunshine Country brand names and a variety of private brands.
Karo® Syrup, the leading national brand of corn syrup, is primarily used in recipes that require something sweet, like baked goods, candies, pies, popcorn balls, in glazes and sauces for meat and poultry, and as topping for French toast, pancakes and waffles, ice creams and more because it is a natural sweetener. Most famous as the primary ingredient in Pecan Pie, Karo® Syrup has been known for its trusted quality since 1902, and adds a bit of sweetness and gives a smooth texture to an incredible number of well-loved desserts and dishes. Karo® Syrup is currently the only leading national brand of corn syrup that contains 0 grams of high fructose corn syrup. For recipes, images and baking information visit KaroSyrup.com and Facebook.com/KaroSyrup.
SOURCE Fisher Nuts
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