Fitness Together Holdings, Inc. Appoints Seasoned Brand Builder, Jaime A. Vasquez, as EVP/Chief Marketing Officer
HIGHLANDS RANCH, Colo., Nov. 5, 2012 /PRNewswire/ -- Following a record-setting year for franchise development and sales gains, Fitness Together Holdings, Inc., one of the world's largest wellness organizations, announced the addition of EVP/Chief Marketing Officer, Jaime A. Vasquez, to build on the company's growth momentum.
Vasquez, who holds a 20+ year track record of implementing needle-moving marketing campaigns with brands such as Pepsi, Doritos, Sierra Mist, Lays, LG Electronics and Cricket Wireless, will spearhead branding strategies for both franchises under the Fitness Together Holdings, Inc. umbrella: Fitness Together, a small group and personal training fitness franchise, and Elements Therapeutic Massage, a rapidly-expanding massage therapy franchise.
"Elements and Fitness Together are poised for tremendous expansion over the coming years, and Jaime's proven ability to develop campaigns that genuinely resonate with customers exactly what we need to become the household brands in the fitness and wellness sectors," said Jeff Jervik, CEO and President of Fitness Together Holdings, Inc. "Over the last few years, we've evolved our business models and service offerings to meet the changing needs of today's society, and now we're eager to work with Jaime to tell the world what we have to offer."
Vasquez, who is credited with launching the Cricket Wireless' "Your Call" challenger brand campaign, Sierra Mist in 1999 and the rebrand of Doritos in 2006, will collaborate with Elements and Fitness Together executives and franchisees to determine best strategies for conveying the companies' highly customized approaches to health and wellness.
"My prior success is founded in driving brand strategies grounded in robust consumer insights, continued collaboration and listening to the talented and knowledgeable people around me," said Vasquez. "The executive team at Fitness Together Holdings has built two leading brands in the massage and fitness industries and I am eager to work with them to take Elements and Fitness Together to the next level."
Vasquez joins the company on the heels of the 100th Elements studio opening, with franchise agreements signed for an additional 150 studios to open in the next two years. Elements has carved a niche in an increasingly competitive industry by specializing solely in massage services and providing a highly customized experience to each client. Fitness Together is also positioned for growth with an enhanced business model that offers both small-group personal training and one-on-one personal training options at more than 240 studios across the country.
Fitness Together Holdings, Inc.
Fitness Together Holdings, Inc., headquartered in Highlands Ranch, Colorado, is one of the largest wellness franchise organizations in the United States. Fitness Together Holdings owns Fitness Together Franchise Corporation (Fitness Together), which franchises one-on-one and small group personal physical fitness training studios, and Elements Therapeutic Massage, Inc. (Elements), which franchises Elements Therapeutic Massage studios, providing custom therapeutic massage to meet clients' individual needs.
Fitness Together began franchising in 1996 and currently has 240 locations across the United States, Brazil, and Canada. Elements began franchising in 2006 and has more than 100 locations in 26 states. If you would like more information about Fitness Together franchise opportunities, please visit http://fitnesstogether.com/franchise. If you would like more information about Elements franchise opportunities, please visit http://elementsfranchise.com.
SOURCE Fitness Together Holdings, Inc.