Flash Sales Platform VIPme Set to Enter the North American Market in 2016

Jan 05, 2016, 20:00 ET from vipme.com

SAN JOSE, Calif., Jan. 5, 2016 /PRNewswire/ -- Perceptions of the spectacular rise of the flash sales business model have become jaded, as women once again begin to embrace the pursuit of the best and newest fashion apparel and accessories. Some platforms, including Rue La La (Ruelala.com) and Zulily.com, have navigated these changes. But for new arrival VIPme (www.vipme.com), now is the time to draw on VIP principles to reconnect with the women who run the world, and to get to the heart of their aspirations.

With a desire to reposition flash sales as a practice that requires discernment and nuance, VIPme is set to enter the fray in the North American market from the beginning of 2016. Savvy women across the waters are being called out to realize their own vision of what it means to be a VIP, and to shine in their own eyes.

Unlike competitors that pursue aggressive sales promotions to tap the lower end of the market, VIPme will focus its efforts on providing a rich experience to a broad spectrum of consumers, that references the ethos behind the brand. VIP is not a "thing," a specific person, a word, or a title. It is an elevated experience that extends into the service being afforded to online shoppers.

VIPme will offer distinguished products; this means carefully curated, runway-fresh, and reasonably priced offerings that enhance the individual in a way that doesn't scream penny pincher. The platform will feature a comprehensive array of designer label products, high street fashion, party must-haves and other select apparel & accessories, recreating the pleasure of an offline shopping experience online. These offerings will eventually be expanded to include home products and curiosity-piquing gadgets, broadening the horizons of self-expression.

As part of the platform's unveiling to the North American market, VIPme will be inspiring shoppers with eight lavish themes in the run-up to Valentine's Day that project the qualities of a VIP lifestyle. Recreate a romantic fantasy with Sparkles & Elegance, perfect your pomp with Royal Accessory Collection, and shimmer in the icy winter after an encounter with Oz the Snowland: Sparkling Accessories. Thematic promotions will commence immediately after the launch, and each will be crafted around a core concept with a selection of products that bring the imaginary to life. Such initiatives demonstrate VIPme's attention to detail, and willingness to create a next-level experience.

The VIPme official launch is being staggered over January 2016, with new product releases rolling out over the proceeding weeks. VIPme welcomes women to tease their wardrobes with new accessories, handbags and purses from the 31st of December, with extra-special launch discounts and new product lines following thereafter. VIPme's quest for success looks to make this e-commerce model à la mode once again.

Launch Schedule:
Initial launch: 31st of December
Valentine's Day Campaign launch: 9th of January

1st Wave Of Product Launches:
Highstreet Fun: Selected Handbags
Get out and about with this range of tassel bags, clutches, totes and more. Whether you're grabbing your wallet and going out for a cheeky brunch with the girlies, or strapping on a backpack for a daytime adventure, we've got you covered.
Starts: 31st December
Ends: 16th January

Oz the Snowland: Sparkling Accessories
Adorn a winter wonderland with this delicate collection of necklaces, earrings, rings and brooches. Snowflakes glimmer and shine within our jewelry sets, like enchanted jewels from the Land of Oz.
Starts: 31st December
Ends: 16th January

Party Must-Haves
Grasp the moment tonight and become the IT girl with our range of glamorous clutches. Whether you want to sparkle or shine, these accessories are sure to put you at the center of the attention.
Starts: 31st December
Ends: 17th January

Fun & Lovely Accessories
Realize effortless joy in your life with our Fun & Lovely range of accessories. The garnet red in our necklaces, earrings and rings adds depth and a rouge to your overall look to show the warmth in your life.
Starts: 31st December
Ends: 16th January


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SOURCE vipme.com