ST. LOUIS, Oct. 25, 2012 /PRNewswire/ -- The Council of Public Relations Firms has named Dave Senay, Fleishman-Hillard president and CEO, as its chairman for 2013, effective Dec. 1, 2012, through November 2013.
"The public relations business has never offered more exciting opportunities to grow as professionals and serve our clients in extraordinary new ways," said Senay. "I'm honored to take on this role, and I look forward to working with the board of directors to build on the exceptional work the Council is already doing in such areas as recruiting diverse talent, maximizing digital opportunities and establishing best practices with procurement clients.
"In particular, I look forward to cultivating and advancing an industrywide culture that emphasizes ethical business decision-making," Senay added. "Now, more than ever, our clients need to know that we bring the highest standards of honesty and integrity to everything we do for them. By the same token, we are well-equipped to help them navigate through times of ethical ambiguity."
Senay has been active on the Council's board since 2006, most recently serving as chair of the 2012 Critical Issues Forum, the Council's signature annual event. He also is actively involved in other industry organizations, including the PR Seminar and the Arthur W. Page Society. In addition, he served as the PR jury president at the 2011 Cannes International Festival of Creativity.
"Dave Senay is a proven leader with a clear vision of what the public relations industry needs to reach greater heights," said Kathy Cripps, president of the Council of Public Relations Firms, in announcing the appointment. "Dave has already contributed a great deal to the Council, as a board member, and this year as chair of the Critical Issues Forum. He brings an impressive mix of intelligence and passion. Our members are going to benefit from Dave's leadership."
About the Council of PR Firms
The Council of Public Relations Firms is comprised of America's leading public relations firms. Its membership represents the premier global, mid-size, regional and specialty firms across every discipline and practice area. The Council's mission is to advocate for and advance the business of public relations firms by building the market and the value of firms as strategic business partners. For more information about the Council, visit www.prfirms.org.
Fleishman-Hillard Inc., one of the world's leading strategic communications firms, has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at www.fleishmanhillard.com. Fleishman-Hillard is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Fleishman-Hillard Inc.