"Corporate reputation directly impacts a company's valuation, license to operate, ability to credibly expand its market position and attract top talent," said Marjorie Benzkofer, FleishmanHillard senior partner and global managing director of the Reputation Management Practice. "Few can match Kristin's ability when it comes to counseling the C-suite 'in the moment,' helping them chart the right path for their businesses and engage their key audiences in authentic ways true to their company values. This combination is particularly important with the fast-paced dynamics taking place in American business and politics today."
In her new role, Hollins will continue to lead the full-service corporate reputation practice in San Francisco, while advancing FH's capabilities across the Americas, including the use of data and integrated communications to address today's reputational opportunities and challenges. Hollins will lead the rollout of FleishmanHillard's Authenticity Gap brand reputation research that will be released in the coming months and is part of the FH cross-functional policy communications team advising companies on communications strategy. Hollins joins the Reputation Practice leadership team alongside Nick Andrews, senior vice president and senior partner, in EMEA, and Rachel Catanach, senior partner and president, Greater China, in APAC.
"I'm honored to be asked to serve in this important role for our clients and agency," Hollins said. "We can help expand our clients' momentum and navigate any risk situation working across our practice groups, including corporate reputation, public affairs, crisis and issues management, and social and innovation."
Hollins joined FleishmanHillard in 2007 to unite corporate and innovation storytelling in a way that authentically conveyed value creation, societal contributions and sector leadership. Today, she helps companies in all sectors identify reputation building opportunities and works with integrated teams across the agency's global network to engage their major corporate stakeholder groups including investors, employees and partners, as well as media, analysts and influencers.
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named PRWeek's 2014 Global Agency of the Year and 2014 Asia Pacific Network of the Year, "Standout Agency" on Advertising Age's 2013 A-List; NAFE's "Top 50 Companies for Executive Women" for 2010-2017; and among PRWeek's 2013 "Best Places to Work." The firm's award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 85 offices in 30 countries, plus affiliates in 43 countries. Visit us at www.fleishmanhillard.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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