FleishmanHillard Named 'Large Agency of the Year' at 2014 PRWeek Awards, Dave Senay Named 'PR Professional of the Year' Agency's Work for AT&T, National Mango Board Also Recognized
NEW YORK, March 21, 2014 /PRNewswire/ -- FleishmanHillard was named Large Agency of the Year at the 2014 PRWeek Awards. Hosted by leading industry publication PRWeek, the award honors the firm that displays strong financial performance, network strength, thought leadership and client results.
"It's an honor to receive this recognition of FleishmanHillard's success," said Dave Senay, president and CEO of FleishmanHillard. "I'm so proud of what our firm has been up to: reimagining and reinventing our firm to meet clients' complex — and diverse — needs. From refreshing our brand to bringing new products to market to spearheading ethics and diversity initiatives, we've been busy transforming ourselves and our industry."
In addition, FleishmanHillard President and CEO Dave Senay was recognized as PR Professional of the Year. Based on an individual's demonstrated success at a company and within the industry, the honor specifically noted Senay for his vision in transforming the agency. In addition, it noted his role as chair of the Council of PR Firms, as well as his initiatives Ethics as Culture and the Alfred Fleishman Diversity Fellowships.
In selecting FleishmanHillard as its large agency of the year, PRWeek noted, "Stunning growth and metrics provided clear evidence of superiority and a sense of confidence in the agency's business approach that will serve it and the firm's clients for years to come." The honor was in part based on the agency's brand refresh, as well as its launch of innovative products and efforts, including the agency's digital intelligent monitoring system, crisis products and the firm's digital media property FleishmanHillard TRUE.
"At FleishmanHillard, the highest honor we earn is the lasting trust and respect of our clients," said Stephanie Marchesi, FleishmanHillard chief marketing officer. "But it's so gratifying to have our firm – and our CEO Dave Senay – recognized for our accomplishments and progress toward becoming the most complete communications firm in the world."
The agency also received the award for Cause-Related Campaign of the Year for its campaign with AT&T: It Can Wait – The Power of a Movement. In addition, the firm's work for AT&T (Best Use of Social Media/Digital) and the National Mango Board (Product Brand Development Campaign of the Year) received honorable mentions.
The PRWeek Awards, which recognize the year's best campaigns, agencies and people in the industry, are widely considered the highest accolades for public relations firms.
FleishmanHillard is the world's most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm's high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named "Standout Agency" on Advertising Age's 2013 A-List; NAFE's "Top 50 Companies for Executive Women" for 2010-2014; Advertising Age's 2012 "Best Places to Work"; and The Holmes Report's 2012 Global "Public Affairs Agency of the Year." The firm's award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Diversified Agency Services, a division of Omnicom Group Inc., and has more than 85 offices in 30 countries, plus affiliates in 42 countries. Visit us at www.fleishmanhillard.com.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.