Flexpoint to Respond to Growing Demand with New Seat Occupancy Systems

DRAPER, Utah, Aug. 9, 2012 /PRNewswire/ -- Flexpoint Sensor Systems, Inc. (OTCBB: FLXT) today announced that it is working with industry partners to develop complete, turnkey solutions for seat occupancy systems that could be implemented in everything from buses to theaters. The company has received renewed interest in these systems recently from several different entities, and has decided to take on a more direct role in development and productization.

Flexpoint has worked with partners on similar systems in the past, but only as a supplier of sensor technology. With new sales manager Troy Buys, Flexpoint is now looking to take on a direct role in both development and sales of its own system.  These efforts will be both supplemental, and in addition to the efforts of our partners. 

Flexpoint lead engineer David Beck anticipates that the systems should be relatively easy to develop, as much of the most important development work has already been completed for other projects. The key now will be to find the best partner to complete the work.

The occupancy detection effort is part of the company's overall shift in focus toward sales and marketing. 

"We have seen an urgent demand for occupancy systems over the years, but we have not been able to offer a full, turnkey-style solution in the past," said Flexpoint CEO Clark Mower. "As part of our reinvigorated sales effort, we are taking the lead on projects like these to ensure that this demand is being met. We feel our experience and skill ideally situate us to provide reliable, accurate solutions to occupancy detection needs. We have had discussions with partners who have indicated an interest in participating in this process."

About Flexpoint

Flexpoint Sensor Systems, Inc., (OTCBB: FLXT), is a leading supplier of thin film sensing technology to many industries, including automotive, medical, industrial controls, and consumer products.

Forward-Looking Statements

This press release contains certain forward-looking statements. Investors are cautioned that certain statements in this release are "forward-looking statements" and involve both known and unknown risks, uncertainties and other factors. Such uncertainties include, among others, certain risks associated with the operation of the company described above. The Company's actual results could differ materially from expected results.

Contact:

Flexpoint Sensor Systems
Clark Mower
President
801-568-5111

Brokers and Analysts:
Chesapeake Group
410-825-3930  

SOURCE Flexpoint Sensor Systems, Inc.



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