BOCA RATON, Fla., July 6, 2016 /PRNewswire/ -- FlexShopper, Inc. (OTCQB:FPAY, "FlexShopper"), a leading national online lease-to-own ("LTO") retailer and LTO payment solution provider to other internet retailers, announced today that the Company has selected Lambert, Edwards & Associates (LE&A), a nationally recognized investor relations and public relations firm, to expand investor awareness and recognition.
LE&A will develop and implement strategies to elevate FlexShopper's profile and support its investor outreach objectives following the Company's $21.95 million equity raise and continued acceleration in site traffic, revenue and retailer partnerships. LE&A will provide a wide array of services, including market intelligence, program development and investor and analyst outreach to introduce FlexShopper to the investment community and other key audiences.
"Our recent news and momentum in the marketplace mark an inflection point for FlexShopper, and we believe the time is right to share our story and plans for accelerated growth," said Brad Bernstein, FlexShopper CEO. "LE&A's experience with small-cap companies, coupled with their retail and finance category expertise, make them an ideal fit to help us to elevate our profile with Wall Street as we lead the way in the largely undeveloped online lease-to-own financing and payment solutions space."
Jeff Lambert, president of Lambert, Edwards & Associates, added: "FlexShopper is an innovator in online, lease-to-own financing technology, and their consumer retail site – FlexShopper.com – has rapidly become the standard bearer in a category long dominated by brick-and-mortar retailers like Rent-a-Center and Aaron's. We look forward to putting FPAY on the radar screens of analysts and investors and bringing our decades of experience with similar public companies to the FlexShopper team."
FlexShopper, LLC, a wholly owned subsidiary of FlexShopper, Inc. (FPAY), is a financial and technology company that provides brand name electronics, home furnishings and other durable goods to consumers on a lease-to-own (LTO) basis through its ecommerce marketplace (www.FlexShopper.com) and patent pending LTO payment method. FlexShopper also provides LTO technology platforms to retailers and e-tailers to facilitate transactions with consumers that want to acquire their products, but do not have sufficient cash or credit. FlexShopper approves consumers utilizing its proprietary consumer screening model, collects from consumers under an LTO contract and funds the LTO transactions by paying merchants for the goods. Follow us on Facebook or Twitter @FlexShopper.
About Lambert, Edwards & Associates
LE&A (www.lambert-edwards.com) is a top-15 investor relations firm nationally with clients based in 20 states and six countries. LE&A serves small- and mid-cap companies and national brands across a wide array of industries and has posted 17 years of growth, earned the Financial Agency of the Year designation from Bulldog Reporter, and earned Crain's "Healthiest Employers" and "Coolest Places to Work" awards. LE&A is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. Follow us on Facebook or Twitter @LambertEdwards.
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