"Women's lifestyles should be analyzed in the context of their menstrual cycles," said Maxim Scrobov, CEO and Co-Founder of OWHealth, the parent company, which developed the Flo app. "The Flo app provides our users with perfect tools for this. They can analyze how their appetite varies throughout the cycle, examine the mood swings and physical changes. The approach will help women better 'understand' their bodies, and based on provided smart recommendations, it will encourage them to change their patterns to more healthy lifestyles."
"We're always looking to see how AI can be used to further simplify our lives, and if utilized properly, it is capable of improving the health of millions of women of all ages in the world," said Andrew Gershfeld, Partner of Flint Capital. "Another very important part is that we are very sensitive to the received personal data. We value that women voluntarily share such data, and the Flo team and we, as a lead investor, ensure that the data collected is stored according to the highest existing medical standards."
The Flo app was launched in October 2015. Currently, it holds the #1 position among all female calendars and period-tracking apps in the App Store and Google Play. The app is available in 19 languages on iOS and Android.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/flo-a-period-tracker-app-raises-1-million-in-seed-funding-to-ensure-healthy-lifestyles-for-women-300379288.html
SOURCE Flint Capital