Floodlight Makes Multimodal Surveys an Easy Reality

NEW YORK, Feb. 15, 2011 /PRNewswire/ -- With its groundbreaking Floodlight platform, IVR and survey utility leader Plum Voice has created a cost-effective, truly accessible rapid application development tool for any non-technical business, market researcher or pollster.

A single user interface

In a single user interface, Floodlight combines all of the technologies for conducting surveys across multiple mediums. With its easy-to-use, author-once-and-deploy-anywhere platform, non-technical persons can now create a survey in minutes and immediately distribute it over phone, web, mobile devices or Facebook.

"Floodlight is a flexible, off-the-shelf solution that dramatically reduces the costs of surveys while providing views into critical survey response data," said the VP of Business Analysis for a Fortune 50 U.S. insurance company and Plum Voice client.

Reach

The result of in-house innovation and industry know-how alongside client feedback, Floodlight is the most cost-effective tool available for gathering business intelligence and market research data. Floodlight saves time and money while reaching out to a broader audience.

"Floodlight is about reach," said Plum Voice CEO Andy Kuan. "It's about reaching respondents whether they're at a phone or at a computer. Easily."

Web, Facebook and mobile surveys free of cost

Most of Floodlight's services are free of cost—customers only pay for phone surveys. No long-term commitments. No contracts. Accounts are free at www.floodlightsurveys.com.

Easy to use

Anyone can start creating surveys immediately by clicking the "TRY IT NOW" button on the Floodlight home page. Floodlight's web-based Survey Editor makes adding questions and choices quick and easy. Floodlight's Audio Manager for phone surveys guides users through recording prompts and messages over any telephone. Floodlight's Style Editor enables a custom look and feel for any web, mobile or Facebook survey.

"Floodlight is comprehensive but easy to understand and set up," said Chelsea Schwan, Marketing Coordinator for Promo Top 100 Agency Makai Incorporated. "Through the reporting functions, it provides great statistics and charts."

About Plum Voice:

For businesses of all sizes that demand high-performance, versatile and scalable multimodal solutions, Plum Voice offers a rare combination of proprietary technology and enterprise-grade infrastructure. We deliver web-based communications platforms that enable companies to exceed their business goals and streamline their business processes.

http://www.plumvoice.com/

SOURCE Floodlight