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Floor 84 Studio and Scientifically Proven Entertainment Announce Development of Reality Television Show About the Behind the Scenes of Making Video Games


News provided by

Floor 84 Studio

Mar 02, 2010, 06:02 ET

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LOS ANGELES, March 2 /PRNewswire/ --  Floor 84 Studio working with Scientifically Proven Entertainment announced today the development of a behind the scenes reality show about video games called Making the Game. Making the Game is an episodic series that follows the development and personalities involved with three successful game development studios. Making the Game showcases the independent studios as they go through the start to finish process of conceptualizing, developing, and hopefully delivering a video game on time and on budget. The series follows the studio heads and all of the daily antics of the teams. Personalities clash, conflicts arise, and they have a lot of fun as they race to meet deadlines. The three studios presented in the first season of making the game are Scientifically Proven Entertainment, F84 Games (a division of Floor 84 Studio), and Epicenter Studios.

"The current U.S. gamer population is 170 million, more than half of our nation's population. This massive market share opens a huge opportunity for television programming that speaks to their passions," said Jeff Hardy, CEO of Floor 84 Studio and F84 Games. "In addition to the core content of Making the Game, the business of video game development is a hotbed for celebrity sightings and character antics. Turn on a reality TV program today and you will find exactly that, but no sign of gaming. By the sheer scale of the potential audience alone, Making the Game is sure to be a hit."

How do you make a game?  For the first time on television Making the Game is going to deliver an unprecedented behind the scenes look at the process of developing video games.  It goes way beyond sitting behind a keyboard. Following multiple studios generating multiple titles will truly give the viewer a look into the ups and downs of this fast paced multi-billion dollar industry.  Viewers will witness everything from the initial concept approval to the games hitting the shelves and everything in between.  A day in the life of a game developer can consist of a casual morning behind a keyboard to an afternoon at the bomb range researching massive explosions. A normal day at the office rarely exists in this business.

Epicenter Studios and Scientifically Proven CEO Nathaniel 'Than' McClure, "Making video games is a whirlwind experience. We combine creative elements with a voracious consumer base to make the fastest growing most exciting division of entertainment in the world. We are very excited to allow viewers an inside look at how their favorite form of entertainment comes to life."

In addition to the hands on development of video games, Making the Game will also showcase the culture and industry of game development by following the studio teams to all of the major trade shows, fan expos, parties and worldwide events.

Floor 84 Studio and Scientifically Proven are currently negotiating with several networks to determine where the show will air this fall.

About Floor 84 Studio

Floor 84 Studio was founded in 2000 and is headquartered in Los Angeles.  Floor 84 Studio is a Multi-Media Entertainment company with projects spanning across Gaming, Television, Film, Music and Web.  As well as developing its own IP's, Floor 84 provides creative services to companies such as Activision, Interscope Records, Wells Fargo, Magic Johnson Enterprises and numerous others in the entertainment and corporate sectors.  

About F84 Games

F84 Games is a division of Floor 84 Studio. Established in 2008, F84 Games is the game development arm of Floor 84.  F84 Games has projects on multiple platforms from the iPhone to the Wii.  Currently F84 Games is in development on the video game version of the hit Discovery Channel series Man vs. Wild.

About Scientifically Proven Entertainment

Scientifically Proven Entertainment Headquartered in Michigan is the newest arm of the Epicenter family. SPE is currently concentrating on licensed properties and is in development on the video game version of the hit Discovery Channel series Man vs. Wild. In addition to games SPE also has a feature film and television division with numerous projects in the works.

About Epicenter Studios

Epicenter Studios, headquartered in Southern California, was founded in 2007. Epicenter recently released the critically acclaimed ground breaking non-violent first person shooter Real Heroes: Firefighter on the Nintendo Wii. Epicenter is currently in development on Rock of the Dead and Real Heroes 2 for all platforms. Both Real Heroes: Firefighter and Rock of the Dead are studio created and owned intellectual properties.

Wii IS A TRADEMARK OF NINTENDO CO. Ltd. All other brands and trademarks mentioned in this release are the property of their respective owners.

SOURCE Floor 84 Studio

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