FLOR, Inc. Announces the FLOR Possibility Studio™
Carpet Design Squares Company Offers New, Complimentary Design Services With a 30 Day, Risk-Free Trial
CHICAGO, May 21, 2013 /PRNewswire/ -- FLOR, Inc., the carpet design squares company, today announced the launch of the FLOR Possibility Studio™, an interactive service designed to help customers create an inspired living space through their own unique FLOR composition. Through this new free service, customers are paired with a FLOR designer either at a FLOR retail location, or via phone or email, to share photos of their rooms, paint or fabric swatches, or color scheme ideas. After sharing information about their personal style and design preferences, the designer will then create custom renderings of design options, provide advice on suitable textures and colors, calculate how many carpet design squares to order, and offer other helpful tips.
"With the Possibility Studio, we want to take the fear and guesswork out of the design process by addressing common challenges people face when designing for their homes," said Greg Colando, President of FLOR. "We anticipate this new service being a go-to resource for both our existing and new customers - much like the Genius Bar at Apple stores - and we've assembled an incredible team of designers to make it happen."
All of the FLOR designers have the know-how to steer customers in the right direction with unique design ideas tailored to their specific aesthetic and needs. Not only will they show customers how to put together their one-of-a-kind compositions, but customers have the opportunity to try out the product and designs risk-free for 30 days. If for any reason a customer is not happy with the rug, the product can be sent back to FLOR free of charge.
"I've been a designer at FLOR for three years in our Chicago office," said Deidra Castelline. "We understand that FLOR is a new concept to most people, so the Possibility Studio takes the risk out of trying something new. I really want my customers to love what we create together, so we'll work to make sure that happens."
Meeting the lifestyle needs of its customers, FLOR stands by its philosophy of forward-thinking design that respects the earth and celebrates it through innovative artistry. The FLOR Possibility Studio is available at all twenty FLOR stores or by calling 866.281.3567.
For more information on FLOR, please visit www.flor.com.
FLOR offers carpet design squares to create custom rugs, runners, or wall-to-wall designs of any shape and size. FLOR presents a dynamic alternative to conventional floorcovering with endless design possibilities for an earth aware, transformational and striking design. Connected securely together with FLORdots™, one sided, non-toxic adhesives that can be easily removed or replaced, FLOR allows maximum flexibility and portability while delivering remarkable performance. Founded in 2003, FLOR is a division of Interface, Inc. and is headquartered in Chicago, Illinois.
SOURCE FLOR, Inc.
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