MINNEAPOLIS, Jan. 23, 2014 /PRNewswire/ -- FLW, the world's premier tournament-fishing organization, and Lew's, maker of high-quality rods and reels, have announced a sponsorship agreement through the 2014 season. Financial terms of the deal were not disclosed.
Since Lew's reemergence into the fishing market, they have been building reels with a commitment to excellence and innovation, following the trail blazed by Lew Childre, the man who invented the low-profile baitcaster so common on boat decks today. In addition to making top-notch baitcasting and spinning reels, Lew's has introduced a variety of pro-designed rods to pair with them. Lew's and FLW are a great fit, as passionate anglers from the BFL level all the way up to touring pros like Terry Bolton, Glenn Browne, Jason Christie, David Fritts, John Murray, Mark Rose, Peter Thliveros, Andrew Upshaw and Jay Yelas depend on their Lew's equipment to perform day in and day out.
Lew's will receive exposure across all of FLW's platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the Emmy-nominated "FLW" television show on NBC Sports Network. "FLW" is broadcast Sundays in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
Lew's rods and reels will also be the official fishing equipment used for the public casting ponds held in conjunction with many FLW events, allowing visitors the opportunity to enjoy a quality casting experience with tournament-proven spinning and baitcasting gear.
FLW is the industry's premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2013 over the course of 220 tournaments across five tournament circuits, four of which provide an avenue to the sport's richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated "FLW" television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water." For more information about FLW visit FLWOutdoors.com and look for FLW on Twitter, Facebook, Pinterest and YouTube.