FLW Reaches Multi-Year Sponsorship Agreement With BRP
MINNEAPOLIS, Nov. 29, 2012 /PRNewswire/ -- FLW, the world's largest tournament fishing organization, has announced a multi-year sponsorship renewal with BRP. BRP, a world leader in the outboard engine market, will feature the Evinrude brand throughout the agreement. Financial terms of the deal were not disclosed.
Evinrude will receive exposure across all of FLW's platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the "FLW" television show on NBC Sports Network. "FLW" is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
"FLW is extremely pleased to announce our continued partnership with BRP," said Trish Blake, President of FLW Marketing Division. "The relationship reinforces the commitment both companies have to growing the sport of professional bass fishing. Our tournaments offer the perfect showcase to display the efficient, reliable Evinrude E-TEC motors that BRP is known for — motors that FLW Tour pros depend on day after day."
Since 1907, the Evinrude brand has produced reliable, durable and environmentally friendly outboard motors used by anglers around the world. BRP's Evinrude E-TEC outboard motor offers boaters clean, quiet power and performance that is unrivaled in the industry.
FLW is the industry's premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2013 over the course of 231 tournaments across five tournament circuits, four of which provide an avenue to the sport's richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water," through a variety of platforms including tournaments, outdoor expos and FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com and look for FLW on Twitter, Facebook, Pinterest and YouTube.
Bombardier Recreational Products Inc. (BRP), a privately held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Evinrude and Johnson outboard engines, Can‐Am all‐terrain and side‐by‐side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries. For more information, visit www.brp.com.