"Consumer-facing enterprises, such as retail banks, rely heavily on mobile channels to reach their customers, but the customers rapidly tire of generic 'cookie cutter' experiences that offer stale and static features. Personalization is the key to an engaging mobile experience, and context, defined as the set of all available information about someone's situation and circumstances, is the key to personalization," said Jerry Rudisin, Flybits CEO. "Flybits puts context at the service of mobile marketers, making it easy for them to capture and use all available sources of contextual information. While Flybits provides excellent support for location, including precise positioning from any beacon following the Apple iBeacon or Google Eddystone software standards (this includes beacons from major vendors such as Gimbal, Kontakt.io, and Estimote,) our product enables digital marketers to go way beyond location by using sensor information, weather, health data from wearables, user persona, past buying behavior and more."
Using Rule Builder, a marketer can create a set of rules within a mobile app that will trigger events specific to the user's context. It is possible, for example, to change the status of a customer to "tired" if the user's Fitbit indicates that he/she has walked over 4000 steps. Using this status, a marketer can then push out coupons to "tired" customers such as a discount for a latte if the weather is cold, or for an iced coffee if the weather is hot. By defining and combining these rules, digital marketers are able to directly set up complex, personalized behaviors for their mobile apps on every relevant device, all without having to rely on their busy development teams.
Rule Builder is available immediately in Flybits' Experience Studio. Starting now, interested developers and digital marketers can learn more by visiting www.flybits.com.
Flybits is the only context-as-a-service product, providing instant access in the cloud to everything needed to transform mobile experiences from generic and static to personalized and dynamic. Flybits is the easiest way for developers to integrate and use multiple sources of contextual information - from location to social profiles, user behavior and preferences, environmental data, and beyond. Flybits lets enterprises change a mobile app or web page's content and behavior on the fly, as they refine their mobile Internet strategies. Using Flybits brings faster time-to-market, unprecedented agility, lower development cost, higher consumer engagement and satisfaction, and increased brand value. For more information, please visit flybits.com and follow us at @FlybitsInc.
MSLGROUP for Flybits
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SOURCE Flybits, Inc.