Focus On Israel At MIPTV 2014 DISCOVER THE INNOVATION AND CREATIVITY OF ONE OF THE WORLD'S FASTEST GROWING CONTENT MARKETS

PARIS, Feb. 28, 2014 /PRNewswire/ -- To spotlight the growing international success of Israeli TV content, MIPTV is hosting a "Focus on Israel" as part of its upcoming market. Organised by Reed MIDEM, the 51st annual MIPTV takes place 7-10 April 2014 in Cannes, France.

Israeli TV series burst onto the international scene around a decade ago thanks to the production and distribution of innovative formats. This now extends to scripted drama, which has become a major export. "Rising Star," "Prisoners of War"/ "Homeland," "In Treatment," "Hostages," and "I Can Do That," are among current international hits based on Israeli programming. According to Eurodata TV Worldwide, more than 60% of entertainment programming launched in Israel in 2013 was original production, as were 50% of fiction series.

"The Israeli audiovisual industry combines innovation and creativity with the cutting-edge use of new technologies to better engage the audience around programming. As the world's leading event dedicated to content development and new creative trends, it is opportune that MIPTV should host this special focus on Israel," said Laurine Garaude, Director of the Television Division at Reed MIDEM.

On Saturday 5 April as part of MIPDoc, the "Co-Production Marketplace: Success Stories from Israel" will offer insights into the rapidly developing Israeli factual and documentary content market, and hear a series of case studies of successful international co-productions with Israel.

On Sunday 6 April, as part of MIPFormats, the session "Business Opportunities in Israel," will set out how to work with one of the fastest-growing content markets in this special focus featuring major production and distribution companies from Israel.

The main event, "Focus on Israel" at MIPTV, takes place on Tuesday 8 April in the Palais des Festivals. It features a screening session, "Fresh TV From Israel," showcasing the hottest, ground-breaking content from Israel presented by Virginia Mouseler, CEO of The Wit.

The Israel Focus will also feature two dedicated sessions. The first, "How to Create Successful Scripted Formats/Dramas," will look at how exporting fiction in the shape of formats has allowed national topics to attain global success, with Israel being one of the long-standing leaders in this field. The second session is entitled "Israeli Innovation Seminar: From Start Up to TV." In a connected world, great content must be paired with an engaged audience around an epic experience which links two inseparable worlds of TV and technology, where creators work together to produce great storytelling – an area in which Israel has excelled in recent years.

Companies featured as part of the "Focus on Israel" include The Israel Export and International Cooperation Institute, Keshet International, Dori Media, Armoza Formats, Satlink Communications, HOT, Acappella – The Big Picture, The Box/Screenz, Reshet, United Studios of Israel,  YES, United King Films (TELAD), Invest in Israel – Ministry of Economy, i24news, Talit Communications, Ananey Communications, and Gil Productions.

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About MIPTV – MIPTV - now in its 51st year - is the world's most powerful and prestigious market and creative incubator for content on every screen. In early April, professionals from across the TV and digital entertainment spectrum gather in Cannes, France for four days of intensive networking, trading, screenings, and high-level conferences and keynotes. MIPTV is also a key venue for early-stage development and financing deals, content acquisitions and programme sales. Meanwhile, the MIPCube forum - an integral part of the MIPTV week - explores the ways in which technology and creativity are working together to enrich and reinvent the viewing experience. The weekend prior to MIPTV sees the MIPDoc and MIPFormats showcases, now recognised as among the world's most influential events for the non-fiction and unscripted programming industries.

About Reed MIDEM – Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, LeWeb Paris and London for internet forward-thinkers, MIPIM, MIPIM Asia, MIPIM UK and MAPIC for the property and retail real estate sectors. www.reedmidem.com

About Reed Exhibitions - Reed Exhibitions is the world's leading events organizer, with over 500 events in 41 countries. In 2012 Reed brought together seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group, a world leading provider of professional information solutions. www.reedexpo.com

SOURCE Reed MIDEM



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