Focus on the Ready Meals Market in Europe (16 countries)

LONDON, Sept. 22, 2014 /PRNewswire/ -- Focus on the Ready Meals Market in Western Europe (16 countries)

Strategic Market Focus, Analysis and Forecasts

Strategic Analysis
The main feature of this Special Report Focus is a detailed 40-page qualitative analysis of today's fast-changing consumer trends and needs in this dynamic market. Striking a balance between quality and convenience at affordable prices is one challenge. Different countries focus on different ready meal types, with a clear underlying trend in retail markets in favour of Chilled Ready Meals as opposed to Frozen Ready Meals, whereas in foodservice markets, the latter are favoured.

The quantitative impact of these consumer trends are translated into hard present and future data in Part 2 of the report both on the demand side and on the strategic company profiles side. This report thus provides fully up-to-date mapping of the market, providing valuable support to strategic marketing decisions, in particular regarding:

- Strategic Planning
- Marketing & Sales
- Mergers and Acquisitions
- Market Opportunities & Risks
- Companies Strengths & Weaknesses

Market and Company Data

The European ready meals market was valued at EUR30.5 billion in 2013, compared with EUR26.7 billion five years earlier. Retail expenditure takes a predominant 85% share of the market with foodservice expenditure taking the remaining 15% share. The total market is forecast to grow by 11.84% to reach EUR40.85 billion by 2016.

Demand Coverage:
- No. of Country Markets…………….16
- No. of Product Markets………………5
- Total Ctry/Prod. Markets…………..90

Company Coverage:
- No. of Holding Companies………333
- No. of Key Subsidiaries………….166
- No. of Co. Market Shares……….898

Product Coverage:
1. Canned ready meals
2. Dehydrated ready meals
3. Frozen pizza
4. Frozen ready meals
5. Chilled ready meals

Country Coverage:
Austria, Belgium/Luxembourg, Denmark, Finland, France, Germany, Greece, Ireland/Eire, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom

Market Data Provided
- Retail, Foodservice and Total Demand
- by Volume and Value for 2008, 2012 and 2013
- plus forecasts for 2014, 2015 and 2016
- for all 80 country (16) and product markets (5) covered.

Strategic Company Profiles
- 333 Holding Companies cited, detailing for all 80 country & product markets:
- 166 key subsidiaries (with name different to holding company),
- 898 company market shares and
- Brand listings

Altogether, a unique strategic vision of the 16-country Western Europe market is presented, in particular identifying the numerous companies present together with their market shares and major brands by country and product. Standard data tables for each product provide a 16-country panorama of companies' strengths (market shares by country and for the region) and presence (number of country and product markets in which present).

Report Extracts

In 2013, the three major countries in terms of overall expenditure in the ready meals sector were Germany, the UK and France, together accounting for over 60% of the total market. Spain took another 12% market share. All other European countries held under a 4% market share.

In 2013, frozen and chilled ready meals formed the largest market segments of the total European ready meals market, together taking almost three quarters of the market in value terms. Frozen pizza accounted for almost another 14% share of the market, with canned ready meals taking a further 9% and dehydrated ready meals the remaining 4%. Over the five year period chilled ready meals showed the fastest rate of growth.

FFT forecasts that by 2016 the total European chilled ready meals sector will be worth EUR12.7 billion, an increase of 3.7% in real average annual % terms between 2013 and 2016. Frozen pizza will be worth an estimated EUR4.93 billion by 2016 showing 3.4% growth in real average annual % terms. The frozen ready meals sector is forecast to show real average annual % growth rates of 2.6% between 2013 and 2016 to reach EUR12.5 billion. In contrast, canned and dehydrated ready meals will show much lower rates of growth estimated at 1.9% and 1.3% respectively over the three year forecast period.

The major trends influencing innovation in the ready meals sector across Europe include the push towards premiumisation, an emphasis on health, the introduction of more exotic recipes, a focus on provenance and the influence of private label. Consumers are increasingly looking for premium ready meals which offer a quality dining experience without having to leave the house. There is also a demand for healthier ready meals as part of a balanced diet. Quality marking and provenance labelling is becoming more important throughout Europe in the wake of the horsemeat scandal.

FFT estimates that the leading 10 players in the European ready meals market accounted for 41% of total supply in 2013, leaving substantial potential for intensive M&A activity over the next few years among the numerous over 300 smaller players. The leading supplier in 2013 was Nestle with an estimated 10.3% value share, followed by Permira with a 6.2% share and Dr Oetker with a 5.5 % share.

Other Reports

Similar reports are planned in the future as extensions to FFT's existing online database, and covering such areas as Frozen Foods, Meat Markets, Confectionery and so on. If a particular subject is on interest to you, please contact us.

FFT's online database covers some 150 individual product markets across 30 countries in North America, Europe and the BRIC countries, plus Turkey. Reports for any combination of countries and products can be produced and delivered immediately online. Standard regional reports are available for some 30 product categories such as those listed just above. For Ready Meals for example, hard data reports are immediately as follows:

- The Ready Meals Market in Central & Eastern Europe, 2014 Edition 1063.-
- The Ready Meals Market in Major 7 West European Countries, 2014 Edition 1063.-
- The Ready Meals Market in North America, 2014 Edition 703.-
- The Ready Meals Market in North America, Europe and BRICS, 2014 Edition 2417.-
- The Ready Meals Market in Scandinavia (DNK+FIN+NOR+SWE), 2014 Edition 797.-
- The Ready Meals Market in Western Europe (16 countries), 2014 Edition 1738.-
- Any one of 30 individual countries, each: 450.-
- Any combination of countries & products: please go to "Create My Own Report" and proceed.

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