SAN FRANCISCO, Nov. 9, 2015 /PRNewswire/ -- FollowAnalytics, the leader in mobile marketing engagement for some of the world's leading brands, today announced that it has been included in Forrester's first-ever "Vendor Landscape: Mobile Engagement Automation Solutions" report. According to the October 2015 report, "with over 30 billion mobile moments happening each day in the U.S. alone, marketers need automation to deliver against high customer expectations in real-time."
The report listed that FollowAnalytics' offered campaign actions: push notifications (rich or simple), in-app messaging, in-app display and wallet solutions and its top three verticals, which include financial services, media and entertainment and retail and ecommerce. The accompanying toolkit further noted FollowAnalytics’ sweet spot, stating that FollowAnalytics focuses on enterprise brands transitioning to be mobile-first. Its product is aimed at empowering the marketer, and its interface is tailored for a marketer’s ease of use as seen in its campaign creation interface and out-of-the-box API connectors to existing marketer data sources. Its app analytics offering is robust, and provides deep insight into the app’s performance, including through tracking app store comments and competitor apps.
According to Forrester, as attention spans diminish and consumer expectations increase, brands spend an average of $3.04 per app download and still often miss those fleeting moments -- 70 percent of consumers only opened a specific app once or never at all.
To overcome the challenges of app engagement companies are facing today, FollowAnalytics automates a closed-loop mobile engagement lifecycle from mobile CRM, to analytics, through to connectivity to back-end customer data and CRM systems. It then uses machine learning to help marketers create a variety of mobile campaigns, including real time, contextual engagement, triggered by a person's actions and situation, making communications highly personalized and relevant.
"Forrester's recognition of mobile engagement automation as a category will help spur a much needed transition to mobile-first," said Samir Addamine, FollowAnalytics Chairman and founder, "Companies looking for solutions designed for highly personalized and contextual communication at scale, being successfully used by some of the world's top enterprise brands, should contact us."
FollowAnalytics is leading the charge for the next generation of 1:1 mobile engagement solutions that deeply engage customers. Powered by the first of its kind Contextual Analytics Engine™ and push-button connectors to customer data and CRM systems, FollowAnalytics does the "heavy lifting" for marketers, providing the intelligence and automation needed to create mobile moments and omnichannel experiences that delight customers. Founded in 2013 by Samir Addamine, FollowAnalytics is headquartered in San Francisco with offices in Paris and Montreal.
1Toolkit: Mobile Engagement Automation Solutions, Forrester Research, Inc., October 5, 2015
Andrea Corry, on behalf of FollowAnalytics