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Following 250% Growth, ThisNext, Inc. Adds Editor-in-Chief, Signs Roster of Celebrated Experts, Unveils New ThisNext.com Home Page

Leading Publisher of Social Shopping Resources for Women Now Offers Daily Product Recommendations From Celebrated Group of Tastemakers In Fashion, Beauty, Home Decor and Lifestyle

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SANTA MONICA, Calif., Nov. 17, 2010 /PRNewswire/ -- The leading publisher of social shopping resources for women, ThisNext, Inc. announces that Mary Alice Haney, a top celebrity stylist and editorial veteran from several women's magazines, has joined the company as Editor-in-Chief following a rapid period of growth in which ThisNext's audience has more than doubled in size to 6.5 million visitors per month. In partnership with Haney, ThisNext CEO Matt Edelman also has brought on board an unparalleled roster of influencers from the worlds of fashion, beauty, home decor and women's lifestyle to provide daily product recommendations for ThisNext's audience of 25-44 year-old women shoppers. The new Tastemaker program is at the center of the company's commitment to helping women find the next hot items to buy and feel great about the products they choose.

"For women who take pride in their personal style, ThisNext.com is the most reliable place to discover, share and shop for what's next," said ThisNext CEO Matt Edelman. "With Mary Alice and our new Tastemakers, our audience now has unprecedented inside access to personal recommendations from today's true trendsetters, talking about products they love."

ThisNext's Tastemakers have worked with or their items have adorned celebrities such as Blake Lively, Sarah Jessica Parker, Jennifer Garner, Gwyneth Paltrow, Brooke Shields, Jessica Biel, Julia Roberts, Angelina Jolie, Gwen Stefani, Alicia Keys, Rihanna, Madonna, Maria Shriver, Arianna Huffington, Bill Clinton and more. In addition to Haney, ThisNext's experts include:

  • Fashion Tastemakers: Stacey Bendet (alice + olivia), Minnie Mortimer, Estee Stanley, Beth Blake and Melissa Akey (Thread), Stephanie Johnson, Elyse Walker
  • Decor Tastemakers: Lulu deKwiatkowski (Lulu DK), Tom Delavan, Hillary Thomas
  • Beauty Tastemakers: Ashunta Sheriff, Rona O'Connor
  • Lifestyle Tastemakers: Lulu Powers

Haney joins ThisNext having been the West Coast Editor of Marie Claire, Allure and Domino Magazines, as well as the West Coast Style Editor for GQ and a Fashion Editor for Harper's Bazaar Paris. She has styled dozens of major celebrities and counts several as personal clients. In addition to providing her own product picks for the company's audience, Haney is running ThisNext's Tastemaker program, setting editorial strategy and bringing more than fifteen years of experience in media, women's fashion and women's lifestyle businesses into the social shopping arena.

"I joined ThisNext because Matt and the company understand that women need to be inspired to acquire! That's where a strong editorial voice comes in," says Haney. "Our A-list Tastemakers have designed the looks, outfits and homes of the most famous people in the world. Now ThisNext's audience of 6.5 million users will have access to their amazing selections."

ThisNext's Tastemakers will be featured primarily within ThisNext.com, which also is launching a redesigned home page today. The Tastemakers will have profiles on the site where they will present new collections of products every day. They also will provide original content for StyleHive.com and StyleDiary.net, the company's two additional social shopping properties. Across all of the sites, the Tastemakers will participate in branded advertising programs suited to their areas of expertise, providing trusted perspectives that strengthen the connection between women shoppers and the brands who need to reach them.

"Our Tastemakers program is the first of several initiatives ThisNext will be launching in the coming months," added Edelman. "Women's online shopping is a feeding frenzy! That's why we're investing in experiences that create loyalty and passion among women shoppers for more than a day at a time. We're going to make it fun, easy – and social – for women to organize shopping like they organize their closet."

About ThisNext, Inc.

ThisNext, Inc. is the leading publisher of social shopping resources for women, including the websites ThisNext.com, StyleHive.com and StyleDiary.net. The three sites offer daily personal product recommendations and curated picks from celebrated stylists, beauty experts, interior designers, lifestyle experts and brand-name clothing and accessories designers who have worked with and had their items adorned by the most famous people in the world. Each property boasts a passionate community seeking, recommending and sharing products they love, which is why ThisNext has become a premier driver of transactions in fashion, beauty, home decor and women's lifestyle product categories. With millions of monthly visitors, ThisNext also provides advertisers and retailers with real-time, continuous information on consumer behavior, purchasing decisions and style trends – linking them to avid shoppers who always are looking for just the right item to buy next.

SOURCE ThisNext, Inc.



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