PORTLAND, Maine, March 9, 2017 /PRNewswire/ -- PCH/Media, the digital advertising and data arm of Publishers Clearing House, is proud to announce the appointment of Spencer Scott as its first ever Head of Media Platforms, a newly created role. A seasoned ad tech executive and investor with a proven track record of scaling business operations, Mr. Scott will be responsible for leading product development strategy and implementing planning processes to advance the company's media and product offering. Mr. Scott will report directly to PCH/Media's General Manager, Steve Bagdasarian.
"Over the past two years, we have made significant progress in strengthening our brand and positioning our first-party data resources to drive digital strategies within the ad tech ecosystem," said Mr. Bagdasarian. "As we prepared for the next phase of our evolution, we knew we needed to bring on the best executive on the market to help us streamline opportunities to scale our business. Spencer comes from a strong background of media and data, with an unmatched track record of growing business operations by balancing rapid growth with resource allocation. We are so excited to bring his energy and expertise on board as we continue to make strides towards overall innovation and product disruption."
The addition of Mr. Scott comes at a time of accelerated growth for the business. Its 2016 rebrand as PCH/Media helped strengthen awareness of the company's ties to parent brand Publishers Clearing House and its unique offerings (including its massive reach of 73% of US households). Most recently, PCH/Media announced an innovative partnership with leading real-time bidding platform OpenX, integrating the firm's header bidding technology and private marketplaces into its monetization strategy. With its 2015 acquisitions of demand-side platform (DSP) Plethora Mobile and CRM automation platform CommandIQ, PCH/Media continues to rapidly evolve as a robust source of data and tools that help brands and agencies more effectively engage targeted consumer audiences across all digital media.
"I'm very excited to be joining a dynamic company like PCH/Media at such a pivotal time in their growth," said Spencer Scott, Head of Media Platforms for PCH/Media. "I have had my eye on the massive momentum that the company has had over the past year as they matched the speed and pace of the shifting digital advertising market. The team that has been built here is something special. I look forward to building upon this vision and identifying the best opportunities for our company to compete and win in the marketplace."
With 15 years of experience in the ad tech industry, Mr. Scott comes to PCH/Media from Meed Mobile, where he served as CEO. Prior to his time at Meed Mobile, Mr. Scott was the Chief Revenue Officer at Fiksu, the leading mobile app DSP. He also held executive positions at OneScreen and Adverplex. Mr. Scott is an active advisory board member of Yesware and has served on the board of several companies acquired by Facebook and Groupon.
PCH/Media is the digital advertising and data arm of Publishers Clearing House, a leading interactive media and digital entertainment company. PCH/Media offers creative media and targeting solutions to help marketers identify the right audiences and persuade them to buy, download, or engage. The company has offices in Portland (Maine), New York City, Port Washington, Boston, Chicago, and San Francisco. Learn more at media.pch.com.
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