Food 4 Less Brings Hope and Dollars to the Tables of Local Food Banks

LOS ANGELES, Nov. 8, 2010 /PRNewswire/ -- Food 4 Less, the nation's largest price-impact supermarket chain, invites customers to help support local food banks and families in need through a special fund-raising campaign that kicks off November 8. In addition, the supermarket chain's Foods Co Division is also collecting donations for food banks in Central and Northern California.

Food 4 Less and Foods Co customers and team members can support food banks in their community through the supermarket chain's nonprofit arm, The Food 4 Less/Foods Co Fund, by donating their spare change in collection canisters located at the checkstands in Food 4 Less stores in Southern California, southern Nevada and greater Chicago, and at Foods Co supermarkets in Central and Northern California. The fundraising campaign will run from November 8, 2010 through January 29, 2011.

Monies collected will be donated to food banks and hunger relief organizations in the communities served by Food 4 Less and Foods Co in California, southern Nevada, and the greater Chicago area.

"Food 4 Less has a firm commitment to give back to the communities that our customers and team members call home," said Bryan Kaltenbach, president of Food 4 Less/Foods Co. "Through our 'Bringing Hope to the Table' checkstand fundraising campaign, our customers and team members can drive funds to local food banks to help hungry families who are our neighbors."

The checkstand fundraising program is part of Food 4 Less' "Bringing Hope to the Table" initiative that is working to reduce hunger in local communities. In addition to the checkstand fundraiser, the "Bringing Hope to the Table" initiative includes an annual cause marketing partnership with Feeding America that generated more than $200,000 for Feeding America-affiliated food banks this year.

Food 4 Less' ongoing commitment to bring as much food as possible to hungry families also includes our company-wide Perishables Donations Partnership (PDP) program. The program allows fresh, wholesome food such as meat, produce and dairy products to be donated directly from Food 4 Less and Foods Co stores to local food banks that are able to safely handle perishable foods.

About Food 4 Less

Food 4 Less operates 146 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California and Nevada, and Foods Co in Northern California, from its headquarters in Los Angeles. Food 4 Less is a division of The Kroger Co., (NYSE: KR), one of the nation's largest grocery retailers, headquartered in Cincinnati, Ohio. Last year, Food 4 Less contributed more than $8 million to support education, hunger relief, women's health and local nonprofit organizations in the communities served by the company's stores. For more information about Food 4 Less, please visit our website at www.food4less.com.

SOURCE Food 4 Less