Foodland Super Market Sees Great Consumer Engagement with New Mobile App Powered by DoubleBeam

LOS ANGELES, March 17, 2014 /PRNewswire/ -- Foodland Super Market, Ltd., Hawaii's largest locally owned and operated grocery retailer, recently launched a new mobile app for both iPhone and Android.  The app, built in partnership with Pasadena, California-based mobile commerce provider DoubleBeam, debuted on January 29 and has seen a tremendous customer response with over 19,000 downloads in the first three weeks.

The Foodland app was designed to make the grocery shopping experience more convenient and save customers time and money.  Foodland customers can load their Maika`i loyalty cards to their mobile devices, view their Maika`i point balances and track their progress toward earning My Rewards certificates for free product, grocery discount, or HawaiianMiles.  In addition, customers can create personal shopping lists by adding items directly from Foodland's weekly ads, scanning product barcodes, or just by typing it in.  Using the store locator feature, customers can find the nearest Foodland location and identify which stores are open based on the current time.

Cheyne Manalo, Foodland's Director of Web & Online Programs, commented, "Foodland has had a long tradition of finding innovative ways to deliver great value and service to our customers.  Acknowledging that our customers are quickly adopting technology into their daily lives presented us with a great opportunity to further engage with them and build upon providing excellent customer service.  In working with DoubleBeam we were able to quickly bring to market a unique mobile app that reflects who we are as a company and enhances our customers' shopping experiences."

DoubleBeam CEO Ted Tekippe added, "Mobile commerce offers retailers an incredible platform with which to interact with customers.  The capabilities available can truly help improve customers' lives, saving them time and money.  Progressive retailers like Foodland understand that the use of technology can lead to better customer engagement, increased loyalty, lower operating costs, and improved differentiation from their competitors.  We have been delighted to work with Foodland and look forward to adding even more features, functionality, and commerce to the platform in the future."

About Foodland

Foodland Super Market, Ltd. was founded in 1948 by Maurice J. 'Sully" Sullivan.  It was the first modern supermarket to open in Hawaii. Today, the kama`aina company has a total of 32 stores spanning four islands with 2,500 employees, and is the largest locally owned and operated grocery retailer in Hawaii.  For more information about Foodland, visit www.foodland.com.

About DoubleBeam
DoubleBeam provides white-labeled mobile payments technology solutions designed to easily integrate into any existing mobile application or digital wallet. DoubleBeam's technology solutions have been deployed by mobile commerce providers, retailers and point-of-sale (POS) vendors, delivering an enhanced end-user experience, driving out costs by virtually eliminating transaction fees, and leveraging captured data to deliver more targeted, relevant offers and rewards/loyalty programs. DoubleBeam is located in Pasadena, California. Visit www.doublebeam.com for more information.

SOURCE DoubleBeam



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