FoodMinds Named Boutique Agency of the Year by the Holmes Report
CHICAGO, April 30, 2013 /PRNewswire/ -- FoodMinds, a food and nutrition consulting company, has been named Holmes Report's Boutique Agency of the Year in the Americas region. Additionally, they are a Gold SABRE Award finalist for work with the National Dairy Council on the "Lactose Intolerance Health Professional Outreach and Educational Program." The recipients will be honored at the annual SABRE (Superior Achievement in Branding and Reputation) Awards ceremony on May 7, 2013 in New York City.
"What an honor to be named Boutique Agency of the Year," said Sue Pitman, MA, RD, FoodMinds partner. "We are very proud to gain recognition among such well-deserving, established companies, and we thank our terrific teams that each day challenge themselves to create ideas, strategies and programs to help our clients tell a better story that makes a difference."
The Holmes Report selections are based on companies' annual Agency Report Cards, which are independent profiles of more than 400 leading public relations firms. They explained their selection saying: "FoodMinds has established itself as a thought leader in the food and beverage sector, growing at an impressive rate – fees were up 38 percent in 2012, close to $5 million – and taking a lead role in the dialogue on nutrition topics. The firm added 13 new clients last year, including the Almond Board of California, the American Heart Association, the Council for Responsible Nutrition, the Institute of Food Technologists, Micropharma and its Cardioviva product, and Nestle, and deepened a bench of experts that already included partners Laura Cubillos, Bill Layden and Susan Pitman with [eight] registered dietitians. The firm also picked up a 2012 Gold SABRE for its public affairs campaign on behalf of the National Potato Council, ensuring that potatoes keep their place on school menus."
Founded in 2006, FoodMinds is a food and nutrition consulting company that harnesses science, public affairs and communications to help its clients tell a better story that makes a difference. The winner of the 2012 Gold Sabre award in the public affairs category, FoodMinds is also ranked in the top 10 independent food and beverage public relations firm in the U.S. by O'Dwyer's. FoodMinds works with more than 30 leading food, beverage and nutrition companies, commodities and associations in the U.S. and around the world, and is actively involved in the dialogue on major food and nutrition topics.