NEW YORK, May 1, 2013 /PRNewswire/ -- The challenge for the Foods from Chile campaign and its digital agency Vivaldi Fifth Season, is not to get people to eat more Chilean foods—since 7 million people eat fresh Chilean salmon every day; the U.S. enjoys 1 billion pounds of fresh fruit each year; and the list continues with nuts, wine, olive oil, and more at foodsfromchile.org. The goal is to make sure they know the good food on their plate is likely from Chile. The answer was: Let's have a party and invite all the right people. The twist is the venue: Twitter. VIPs: Food Bloggers with over 25,000 combined online followers. Invited guests: Everyone.
To create excitement, there is a 2-week buildup to the party, which began on April 22nd with the #CookChilean Food Blogger Challenge. Five renowned food bloggers posted blogs about the mysterious food crates they received, full of fresh mussels, salmon, trout, olive oil, blueberry juice, prunes, raisins, grapes, plums, and blueberries—all from Chile. Recipe suggestions were collected through April 25th from food fans everywhere. Blogger participants chose the most inspiring recipe ideas and the winners (each receiving a Foods from Chile gift bag) will be revealed at the #CookChilean Twitter Party on May 7th at 7:00 pm EDT.
The party will be the celebratory culmination of the fortnight frenzy of recipe generation. Influential food bloggers and healthful food fans from across the country will come together around what they love—Mediterranean cooking, fresh ingredients, and meeting new people with common interests.
"To promote Foods from Chile, we are gathering influencers and general consumers in the same virtual room, for great engagement and conversations," said Vivaldi Fifth Season's Experience Strategist Andrew Hutton. "When brands and influencers are in alignment and partnering, the most interesting and engaging content is created, conversations expand organically and channels become fully leveraged."
The event was created in collaboration with Kitchen Play, which aligns a brand's vision and needs with curated bloggers for organic experiences, online and live.
About Vivaldi Fifth Season
Fifth Season is the digital, design and technology agency of Vivaldi Partners Group (http://www.vivaldipartners.com/). The agency produces innovative, engaging branded experiences that allow businesses to connect with their audiences and create entire new business models based on the strength of these new relationships.
CONTACT: Soh Won Cha, SWCha@vivaldipartners.com
SOURCE Vivaldi Fifth Season