Foot Locker Brings NBA Stars James Harden And Stephen Curry Together To Showcase "Approved" Gear
New Ad Offers a Humorous Look at How Harden is Keeping Things "Fresh" During the Off-Season
NEW YORK, Aug. 13, 2013 /PRNewswire/ -- Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, unveiled today its newest national commercial highlighting its "Approved" sneakers and gear. The spot marks the first time that two of the NBA's most electrifying young players—Houston's James Harden and Golden State's Stephen Curry—have teamed up on-screen for one of Foot Locker's branded campaigns.
The spot features Harden, fresh off the best year of his career, in the midst of recording his first R&B single in the studio. Fortunately, Curry intervenes, explaining that Harden doesn't need to try so hard to keep things "fresh"—he can just go to Foot Locker.
"We're excited to bring James and Stephen together for our latest commercial supporting our 'Approved' campaign," says Stacy Cunningham, EVP Marketing at Foot Locker, Inc. "The new spot really shows how these two players embody the sense of humor that underlies the Foot Locker brand marketing programs and drives our fresh product collection message."
The commercial is part of Foot Locker's highly successful "Approved" marketing platform and can be seen at youtube.com/footlocker. The spot launches during the key back-to-school selling season for Foot Locker, which offers an incredible head-to-toe assortment of shoes, shirts, socks, hats, sweatshirts, and backpacks.
"I always have a great time when filming Foot Locker's commercials," says Harden. "The spot was really fun because I got to show my playful personality, while interacting and having some laughs with Steph off the court."
The commercial was created by worldwide advertising agency BBDO.
About Foot Locker:
Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay, and CCS.com, the Company is a leading provider of athletic footwear and apparel.
Additional information may be found at http://www.footlocker.com/approved| Twitter: @Footlocker #Approved | YouTube: www.youtube.com/footlocker | Blog: http://unlocked.footlocker.com | Facebook: www.facebook.com/footlocker
Video with caption: "James Harden is coming off the best year of his career. He is taking things to the next level by cutting an R&B album. Luckily, Stephen Curry is there to let him know he can also get to the next level with fresh #Approved gear from Foot Locker." Video available at: http://youtu.be/eepUcyxw_XM
SOURCE Foot Locker, Inc.
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